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TEAM

BRAND MARKETING TEAM

Jeff Straughn

CEO & Founder, Branding & Brand Synergy Group

Chief Executive Officer and Founder of Brand Synergy Group. Jeff Straughn has over twenty years of core marketing experience that includes working for global advertising firms, such as Saatchi & Saatchi and Interpublic Group’s Bozell, and ten years within sports marketing at global powerhouse Octagon. Jeff worked for Jay-Z and Mr. Antonio “LA” Reid while building a new strategic marketing department for Universal Music Group at Island Def Jam Recordings, and he has become a leader and trendsetter in how brands and artists work together. Now at Brand Synergy Group, with relationships that are direct and limitless, Jeff’s experience in brand development for Rihanna, Justin Bieber, Fall Out Boy and many others is now used to help corporate America leverage key assets to market their own brands.

JStraughn@PrimaryWave.com

 

Laura Striese

Partner & Vice President of BSG

As Partner and Vice President of BSG, Laura Striese has been an integral part of the formation of the company and is responsible for all aspects of account management. Having worked alongside Jeff Straughn from the inception of the Strategic Marketing Department at Island Def Jam Recordings of Universal Music, Laura understands the importance of maintaining the integrity of both artists and brands in the creation of marketing relationships designed to bring optimum satisfaction to all involved. Her creative instincts have effectively contributed to a variety of successful marketing campaigns, running the gamut from artist record releases and promotions, major music industry events to the development of Nivea’s advertising campaign with Natasha Bedingfield and their most recent global campaign.

LStriese@PrimaryWave.com

 

Donna Grecco

Partner, Executive Vice-President of Brand Synergy Group Events

Executive Vice-President and Partner of Brand Synergy Group Events, the event design and production company of Brand Synergy Group. Donna brings over 20 years event design and production experience to the BSG team which is complimented by her extensive marketing experience. Designing events and brand activations for clients such as Michael Aram, Joseph Abboud, Fila, Baby Phat, Pastry and Esprit Footwear, connecting with consumers both domestic and international. Prior to joining BSG, Donna led the marketing and branding team for Vida Brands were she designed all brand strategies which included creating a celebrity brand ambassador program, producing all photo and video shoots and as well as producing all trade shows and retail marketing strategies. Donna’s creativity and extensive production experience, coupled with her expertise in retail branding is a natural compliment to the strengths of the BSG team.

DGrecco@PrimaryWave.com

 

Branden Wells

Vice President Partnership Marketing

Executive Vice-President and Partner of Brand Synergy Group Events, the event design and production company of Brand Synergy Group. Donna brings over 20 years event design and production experience to the BSG team which is complimented by her extensive marketing experience. Designing events and brand activations for clients such as Michael Aram, Joseph Abboud, Fila, Baby Phat, Pastry and Esprit Footwear, connecting with consumers both domestic and international. Prior to joining BSG, Donna led the marketing and branding team for Vida Brands were she designed all brand strategies which included creating a celebrity brand ambassador program, producing all photo and video shoots and as well as producing all trade shows and retail marketing strategies. Donna’s creativity and extensive production experience, coupled with her expertise in retail branding is a natural compliment to the strengths of the BSG team.

BWells@PrimaryWave.com