Primary Wave on
Spotify

*Audio also managed in Spotify App

TEAM

DIGITAL MARKETING TEAM

Robert Dippold

President, Digital Marketing & Strategy

Rob began his career in marketing and rose to General Manager at Ruffhouse Records, a pioneering record label with Sony Music which has sold over 100 million albums worldwide with artists Lauryn Hill, The Fugees, Cypress Hill, Wyclef Jean, Kris Kross and others. In 2003, Rob served at Warner Music Groups distribution arm, W.E.A. Corp. developing retail and account based marketing initiatives for WMG artists including T.I., Linkin Park, Metallica, Missy Elliot, Sean Paul and others. In 2005 Rob became Head of Marketing & General Manager of Trustkill Records, an independent industry-leading entertainment and lifestyle company partnered with Sony and Universal Publishing. Trustkill established many key bands in the metal and hardcore rock scene including Bullet For My Valentine, Eighteen Visions, Poison The Well amongst others.  Under the Trustkill brand, Rob was actively involved in digital marketing services, developing website properties, merchandising, music publishing, recorded music, artist management, mobile technology, as well as overseeing all company marketing initiatives. In 2005, Dippold developed and co-launched “MobileThreat” the first ever mobile content destination platform dedicated to the metal & punk music genres as well as other lifestyle branded websites.  Rob has also managed acts including the pioneering alternative rock act Mushroomhead, COLD, Nothing, Dice Raw (The Roots), The Drama Club and many others.

RDippold@PrimaryWave.com

 

Mara Yamnicky

Digital Marketing Manager

Mara graduated from Quinnipiac University in ’12, where she studied Public Relations, Marketing and Music. During college, she managed teaching guitar classes in-between interning at GigMasters, Epic Records, and LiveNation. On her time off, she enjoyed serving as the volunteer coordinator for music festivals such as Gathering of the Vibes and the B.O.M.B. ‘Bring Our Music Back’ Festival. Now working under BrightShop, Primary Wave’s Digital Marketing Division, Mara helps artists and brands to maximize their exposure through managing and implementing targeted social campaigns and strategies. She also works as a freelance graphic designer and music blogger.

MYamnicky@PrimaryWave.com

 

Michael Adams

Digital Marketing Manager

Michael began his music industry career in 2008 working for a boutique digital marketing agency in New York. He served as Project Manager for multiple major label clients including Alicia Keys, Erykah Badu, Black Eyed Peas, D’Angelo and more. He handled day-to-day digital operations for talent and collaborated with high level management to develop engaging social media campaigns. His expertise also extends to film where he worked closely with Lionsgate/Codeblack Films as digital lead on their theatrical and home entertainment releases. As a New Jersey native Michael cites hometown heroes Whitney Houston and Jon Bon Jovi as major influences and prime examples of his eclectic musical palette.

MAdams@PrimaryWave.com

 

Jordan Moran

Digital Marketing Manager

JMoran@PrimaryWave.com

 

Jacob Lawrence

Digital Marketing Coordinator

JLawrence@PrimaryWave.com

 

Alisha Franxman

Digital Marketing Specialist

AFranxman@PrimaryWave.com

 

Daniel Lerman

Strategic Marketing

Daniel Lerman, a student of American University’s Kogod Music Business Program, is a specialist in strategic marketing. Daniel has deployed a number of successful online marketing promotions and initiatives for music, film, and other clients including 808 Audio Speakers & Headphones, Audien, Natalie Imbruglia, Isac Elliot amongst others. He has executed successful campaigns for nationwide movie releases including the documentary film Unity (featuring an unprecedented cast of 100 celebrity narrators) and the re-release of John Carpenter’s Halloween. Additionally, Daniel is BrightShop’s go-to electronic music expert and specialist, offering important insight, direction and strategy in the area.

DLerman@PrimaryWave.com

 

Lauren Fortner

Manager, Imprint Media

lauren@imprint.media

 

Mark Standish

Creative Direction, Design, Web Development 

Visual Natives

 

Carl Timpone

Creative Direction, Photography, Design

Visual Natives