Primary Wave on
Spotify

*Audio also managed in Spotify App

TEAM

DIGITAL MARKETING TEAM

Robert Dippold

President, Digital Marketing & Strategy

Rob began his career in marketing and rose to General Manager at Ruffhouse Records, a pioneering record label with Sony Music which has sold over 100 million albums worldwide with artists Lauryn Hill, The Fugees, Cypress Hill, Wyclef Jean, Kris Kross and others. In 2003, Rob served at Warner Music Groups distribution arm, W.E.A. Corp. developing retail and account based marketing initiatives for WMG artists including T.I., Linkin Park, Metallica, Missy Elliot, Sean Paul and others. In 2005 Rob became Head of Marketing & General Manager of Trustkill Records, an independent industry-leading entertainment and lifestyle company partnered with Sony and Universal Publishing. Trustkill established many key bands in the metal and hardcore rock scene including Bullet For My Valentine, Eighteen Visions, Poison The Well amongst others.  Under the Trustkill brand, Rob was actively involved in digital marketing services, developing website properties, merchandising, music publishing, recorded music, artist management, mobile technology, as well as overseeing all company marketing initiatives. In 2005, Dippold developed and co-launched “MobileThreat” the first ever mobile content destination platform dedicated to the metal & punk music genres as well as other lifestyle branded websites.  Rob has also managed acts including the pioneering alternative rock act Mushroomhead, COLD, Nothing, Dice Raw (The Roots), The Drama Club and many others.

RDippold@PrimaryWave.com

 

Michael Adams

Digital Marketing Manager

Michael began his music industry career in 2008 working for a boutique digital marketing agency in New York. He served as Project Manager for multiple major label clients including Alicia Keys, Erykah Badu, Black Eyed Peas, D’Angelo and more. He handled day-to-day digital operations for talent and collaborated with high level management to develop engaging social media campaigns. His expertise also extends to film where he worked closely with Lionsgate/Codeblack Films as digital lead on their theatrical and home entertainment releases. As a New Jersey native Michael cites hometown heroes Whitney Houston and Jon Bon Jovi as major influences and prime examples of his eclectic musical palette.

MAdams@PrimaryWave.com

 

Mike Fordham

Streaming & Playlist Specialist

Mike Fordham launched his music business career while studying radio at Hofstra University. When he wasn’t on air at WRHU, writing album reviews for the school paper or booking bands on campus, Mike worked for Sony Music’s famed college marketing program. Here, he promoted artists at college campuses and independent retail. This led to an internship at ATO Records, a sales gig at Legacy Recordings and later a marketing position at the respected indie label Razor & Tie. He worked his way up from an assistant to product manager over the course of three years (honing such skills as artist development, radio promotion and tour marketing). A chance meeting led to Mike handle marketing and campaign management at PledgeMusic in 2011. Because of his prowess for recruiting artists to work with the platform, he transitioned into a role in A&R.

MFordham@PrimaryWave.com

 

Mara Yamnicky

Digital Marketing Manager

Mara graduated from Quinnipiac University in ’12, where she studied Public Relations, Marketing and Music. During college, she managed teaching guitar classes in-between interning at GigMasters, Epic Records, and LiveNation. On her time off, she enjoyed serving as the volunteer coordinator for music festivals such as Gathering of the Vibes and the B.O.M.B. ‘Bring Our Music Back’ Festival. Now working under BrightShop, Primary Wave’s Digital Marketing Division, Mara helps artists and brands to maximize their exposure through managing and implementing targeted social campaigns and strategies. She also works as a freelance graphic designer and music blogger.

MYamnicky@PrimaryWave.com

 

Jordan Moran

Digital Marketing Manager

Jordan is a music lover born in Hot’Lanta, raised in Music City, and made in Rock’lahoma.  Specializing in Digital Strategy, Paid Social Advertising, and Wikipedia Management, he has supported clients including The Weinstein Company, Joel Osteen, Burlington Coat Factory, Gavin MacLeod (“The Love Boat”), Julie Moran (“Entertainment Tonight”), Christian Broadcasting Network, and more. With music in his heart and a talent for business, he has successfully helped entertainers build relationships with their fans through digital marketing.

JMoran@PrimaryWave.com

 

Jacob Lawrence

Digital Marketing Manager

JLawrence@PrimaryWave.com

 

Alisha Franxman

Digital Marketing Manager

Alisha graduated from Middle Tennessee State University in 2013 where she studied Music Business. While in school, she worked as a graphic designer for local Nashville music venues and was elected VP of Public Relations in the National Society of Collegiate Scholars. She began her marketing career in 2012 interning for Vector Management’s Nashville division, working on digital media projects for artists including Michael McDonald, Lynyrd Skynyrd, and Kings of Leon. Upon graduation, Alisha began leading marketing campaigns and creative direction for country artists at a boutique PR firm in Nashville. In 2016, Alisha moved to New York where she has secured brand collaborations with The Fat Jewish and Rozes. Alisha now works with our clients to develop their branding and online presence, and translate marketing objectives into clear creative strategies.

AFranxman@PrimaryWave.com

 

Josh Lederfine

Digital Marketing Coordinator

Originally from Denver, Colorado, Josh moved to Los Angeles to pursue a career in the entertainment industry. He graduated from the University of Colorado Boulder in early 2017 majoring in Mass Communications. Throughout college Josh interned with several venues and agencies including Red Rocks Amphitheatre as well as Madison House Presents, working closely with clientele such as Bassnectar and String Cheese Incident providing concert bookings and settlement information. When Josh isn’t at Primary Wave focusing on creating and supporting marketing campaigns for artists across the board, he’s constantly on the hunt for the next music breakthrough and the best street tacos in California

JLederfine@PrimaryWave.com

 

Daniel Lerman

Strategic Marketing

Daniel Lerman, a student of American University’s Kogod Music Business Program, is a specialist in strategic marketing. Daniel has deployed a number of successful online marketing promotions and initiatives for music, film, and other clients including 808 Audio Speakers & Headphones, Audien, Natalie Imbruglia, Isac Elliot amongst others. He has executed successful campaigns for nationwide movie releases including the documentary film Unity (featuring an unprecedented cast of 100 celebrity narrators) and the re-release of John Carpenter’s Halloween. Additionally, Daniel is BrightShop’s go-to electronic music expert and specialist, offering important insight, direction and strategy in the area.

 

Mark Standish

Creative Direction, Design, Web Development 

Visual Natives

 

Carl Timpone

Creative Direction, Photography, Design

Visual Natives

 

Rob Neilson

Content Marketing

 

Lauren Fortner

Manager, Imprint Media

lauren@imprint.media