Founder & Co-Chief Executive Officer/Founder, Primary wave
Lawrence Mestel, Founder & CO-CEO of Primary Wave Entertainment, has been working in the music and entertainment industry for over 20 years. In 2006, Mestel took his extensive experience working at multiple record labels and founded Primary Wave Music, one of the largest independent music publishing, marketing and talent management companies in the United States. Primary Wave has controlled over 10,000 songs from the catalogs of legendary artists such as Kurt Cobain, Steven Tyler, John Lennon, Def Leppard, Hall and Oates, Chicago, Maurice White, Steve Earle, Graham Parker, Holy Knight, Steven Curtis Chapman, Lamont Dozier, Blue October, The Airborne Toxic Event, Anberlin, Shwayze, New Boyz, Taddy Porter and many others. Originally founded on music publishing, Mestel has strategically and successfully built the company into a full service music and entertainment powerhouse offering in-house branding, digital marketing, publicity, TV & Film development and a talent management company and manages artists including CeeLo Green, Cypress Hill, Audien, Melissa Etheridge, Eric Benet, Fantasia, Erik Morillo and others.
Recently, Larry Mestel landed on Billboard Magazine’s 2012 “Urban Power List”, being recognized for his leadership in the music industry and has also been featured in top press outlets such as New York Times, The Hollywood Reporter, Fast Company, New York Post, Forbes, Billboard Magazine, and HITS Magazine.
Prior to founding Primary Wave Music, Larry Mestel was Chief Operating Officer and General Manager of Virgin Records, where he was responsible for all marketing, sales and business-related aspects of the company. During his tenure, he worked with iconic artists including The Rolling Stones, Janet Jackson, Jermaine Dupri and Lenny Kravitz. From 2000 – 2004, Mestel was Executive Vice President and General Manager at Arista Records, managing sales, international and strategic marketing, A&R and marketing administration, finance and business affairs. While at Arista, he developed artists such as Avril Lavigne, Outkast, Usher, Pink, Carlos Santana, Dido among many others. Mestel also held the position of Chief Operating Officer for Island Entertainment Group, which included Island Records, Island Music Publishing and Island Pictures.
Head of Electronic Dance Music Division
Through a joint venture with his production company HOSHG, Hosh Gureli oversees Primary Wave’s EDM division. Gureli, a widely recognized dance music pioneer, brings over 25 years of industry experience to Primary Wave. Gureli began paying his dues in high school as a record store clerk, and his passion for music soon led him to a career as a club DJ. Soon, he became the hottest commodity in Boston, DJ-ing at the city’s best clubs, including a residency at the famed Metro. Gureli’s DJ profile led him to San Francisco, where was hired as the Music Director for KMEL. Together with Keith Naftaly, Hosh created a new format, turning KMEL into the country’s first Rhythm and Crossover station. Additionally, Hosh created & hosted KMEL Underground, a mixshow featuring a myriad of EDM trailblazers. Later, Hosh took on underground mix show duties at New York’s Hot 97. In 1993, Hosh was hired by Clive Davis as a senior A&R at Arista, and later J Records / RCA Music Group, where he served as Vice President. Hosh has had a hand in some of the greatest dance hits of all-time, from Swedish House Mafia’s “Leave the World Behind” featuring Deborah Cox to Whitney Houston’s hit dance mix of “It’s Not Right … But It’s Ok,” and hundreds in between.
Deborah brings over 25 years of experience in the music business to Primary Wave. With a legal degree and a background in radio and retail she brings a diversity of experience that has jumpstarted the careers of many musical acts. Prior to joining Primary Wave, Deborah was the General Manager for Prospect Park Label and was responsible for breaking Five Finger Death Punch with 3 Gold Albums and multiple top ten singles. Over the span of her career she has found and developed such acts as Morphine, Folk Implosion, Yellowcard and Flyleaf. Most recently she managed Smashing Pumpkins and created a worldwide marketing campaign for their recent album and tour. Her current roster includes Flyleaf, The Record Company and DWNTWN.
Steven began his career overseeing Medina/Pollack Entertainment in its beginning years, where he worked alongside Benny Medina managing Will Smith and the production of The Fresh Prince of Bel-Air while at Medina/Pollack Steven segued into production, where he produced the feature film Above the Rim for New Line Cinema.
In 1993 Steven was recruited to Elephant Walk Entertainment to collaborate with George Jackson and Doug McHenry. Elephant Walk Entertainment produced films such as New Jack City, House Party I and II, A Thin Line Between Love And Hate, and Jason’s Lyric, among others. 1997 saw Steven create Union Entertainment, whose first major success was the development and production of The Bernie Mac Show. The critically acclaimed show produced over 100 episodes and ran for six years on the FOX Network. The Bernie Mac Show was eventually sold in syndication for $2.5 million per episode.
In 2002 Union Entertainment was sold to 3 Arts Entertainment. Steven, along with 3 Arts Entertainment, managed talent such as Keanu Reeves, Bernie Mac, Ethan Hawke, D.L. Hughley, Monica, Debra Messing, Rebecca Romijn and Chris Rock. Steven continued his work as a producer, producing the feature film MR. 3000 with Spyglass Entertainment for Disney and Guess Who starring Bernie Mac and Ashton Kutcher for Sony.
In 2006 Steven rejoined Benny Medina and Jeff Pollack at Handprint Entertainment, where they managed clients such as Bernie Mac, Mariah Carey, Usher, Chris Rock, Jennifer Lopez, and Mekhi Phifer.
In 2008 Steven formed the production company 5 Boroughs Entertainment with a specific focus to produce films for the urban marketplace. This resulted in a collaboration with the Weinstein Company, where they co-produced the feature film Soul Men starring Samuel L. Jackson and Bernie Mac. In 2011 5 Boroughs Entertainment and 3 Ball Productions collaborated on producing Roseanne’s Nuts starring Roseanne Barr airing 16 episodes on Lifetime Television Network.
In 2012 Steven produced the pilot DOWNWARDLY MOBILE for Roseanne Barr for Bob Greenblatt at NBC. That same year Steven produced the T.D Jakes film Women Thou Art Loosed: On The Seventh Day starring Blair Underwood, which was sold to BET Network Television. Steven also joined forces with Bunim/Murray Productions, producing The Ruckers, selling 6 episodes to WE Network set to air in fall 2013. Steven also served as a consultant of Codeblack Films, a Lionsgate Company, where he oversaw acquisitions of urban film, television, and web content including Kevin Hart’s Let Me Explain and Why We Laugh 2 with Joan Rivers..
Steven’s client roster includes Roseanne Barr, Melissa Etheridge, Erykah Badu, The Jacksons, New Edition and Natalie Imbruglia.
Born and raised in Philadelphia, Rose began her career working for concert promoter, Electric Factory Concerts, handling publicity and promotion for major concert tours including the Live Aid Global Relief Concert. Relocating to Los Angeles, she commenced her management career at the dawn of the 1990s with artists including Crosby, Stills and Nash, Five For Fighting and Stabbing Westward. Rose scaled the ranks of the industry to manage the careers of iconic singers and songwriters such as James Taylor, Natalie Cole and Kenny Loggins while serving as VP at Borman/Moir Entertainment. In 2009, Rose established her own firm, Barbara Rose Entertainment and continues to manage Alanis Morissette, Boney James and the estate of Natalie Cole.
Rose’s management prowess has earned her an enviable reputation for being innovative and tenacious for her clients. She has been at the forefront of negotiating and producing worldwide concert tours, recorded music, publishing and book deals. She was nominated for an Emmy Award in 2007 as producer on “A Tribute To James Taylor” (Great Performances) and has been instrumental in finalizing a deal which will bring to stage Alanis Morissette’s “Jagged Little Pill – The Musical.” Rose serves on the Grant Review Committee for MusiCares Foundation, a charity providing a safety net of critical assistance for members of the music community in times of need.
After graduating from Monmouth University in 2000, Chris began an 8 year career at MTV in the heart of Times Square. He quickly worked his way up to the role of Senior Producer / Writer in the company’s Radio department before departing in 2008 to follow his passion of artist management. It was this year which saw his client Secondhand Serenade (Glassnote’s first signed artist) hit the top of the charts with the single “Fall For You”, which would later go on to sell over 2 million units. Since that time, Chris has worked with artists on major labels, indie labels and independents while also developing a passion for licensing. His clients have performed or been heard on such programs as Late Night with Conan O’Brien, Jimmy Kimmel Live, MTV’s TRL, American Idol, Ugly Betty, Dancing With The Stars, and in worldwide or national ad campaigns for the likes of Nissan, Home Depot, The PGA, Behr Paint and more.
As VP of Artist Development, Seth works across multiple sectors within Primary Wave. Seth is the co-founder of Primary Wave’s Electronic Dance Music Division; in this capacity he co-manages a roster of artists, DJs, and producers include Audien, Deborah Cox, Baggi Begovic, & Jenaux. For Primary Wave Music Publishing, Seth is responsible for creating unique regenerative marketing opportunities for several of Primary Wave’s iconic & developing catalogues. Seth is also tasked with growing Primary Wave Music Publishing’s roster. Among Seth’s recent writer signings are Foy Vance & Will Anderson. Prior to joining Primary Wave, Seth was Manager of Artist Development at the Island Def Jam Music Group, where he oversaw the promotional and commercial touring activity for a roster of platinum and developing acts including Bon Jovi, Sum 41, The Rocket Summer, and Jon McLaughlin. Previously, Seth worked at the RCA Music Group, where he coordinated both A&R and Marketing initiatives for a number of successful artists including Maroon 5, Flyleaf, and Gavin DeGraw. In 2009, Seth was named to Billboard Magazine’s “30 Under 30” list of industry power players. He is currently an Adjunct Professor of Music Marketing at NYU’s Clive Davis Institute of Recorded Music.
Before venturing off on her own Laurel Stearns for a year and a half, built a small roster at Prospect Park(The Firm) with Red Fang , Father John Misty and Jenny O. Laurel spent 8 years at Capitol Records, 3 years at Red Light Management and 6 years as an independent manager. During her tenure at Capitol Records, Laurel ushered in bands such as: Interpol,The Decemberists, Shout Out Louds, Fischerspooner, Sparklehorse and LCD Soundsystem. During her tenure at Capitol Laurel realized there were many bands that she was passionate about that belonged no where near a major label. With two partners, launched Cold Sweat Records/Caroline. From that label ,No Age(WIVES), Battles, Health, Devendra Banhart , Yahowa 13 and many others were discovered and released. Laurel along with 3 others , opened the LA office of Redlight Mgmt , brought The Decemberists and Alberta Cross. She conceived of the idea to arrange a tour for The Decemberists with the philharmonics/orchestras in major markets across the US – and it was the band’s largest grossing tour to date. As an independent manager, Laurel managed: The Dirty Dozen Brass Band (Mammoth), The Descendents, ALL(Epitaph), GWAR(Metal Blade), The Paladins (4AD) Plastilina Mosh (Capitol). Laurel helped develop fan bases for these bands with branded tours & creative marketing ideas (ie: comic book instores for GWAR, shows on cruise ships for Dirty Dozen Brass Band, The Descendent’s “Caffeine Nation Tour” – which did not allow any beer sponsors or corporate posters in the venue, etc.). Earlier in her career, Laurel also scouted for The Sony WORK group, where she was involved in the album set up for artists such as Fiona Apple, Jennifer Lopez, Jamaroquai & Eagle Eye Cherry.
Eric Jay Baker
Eric Baker, a 28-year music industry veteran, began his career at MCA/UNI Distribution in Boston. He then moved to New York to work in sales and radio promotion for A&M Records, subsequently relocating to Seattle to take over radio promotion in that region. During his time with A&M, Eric worked closely with many artists including Sheryl Crow, Blues Traveler, and Soundgarden. He then spent 4 years in San Francisco doing radio promotion for RCA, and then moved to Los Angeles as RCA Director of Promotion – West Coast. After a successful run at RCA working with superstars like Dave Matthews and Christina Aguilera, Eric accepted a position at Roadrunner Records as Director of National Promotion of Alternative, where he spearheaded the radio success of Slipknot and Nickelback. His last record label position during that time was as VP of Promotion at Extasy Records. In 2003 Eric founded NewBreed LLC, a boutique marketing and management company. He subsequently created the M3 Rock Festival , the premiere 80”s metal festival in US. Attended by over 15,000 people each year, and has become the benchmark for 80’s and 90’s metal festivals etc). Past and present New Breed clients include Oakley, AT&T, Starbucks, and Castle Light beer. His music management clients include Jack Russell’s Great White, Candlebox, Dokken.
With 25 plus years in the music and entertainment industry, Ken brings a wealth of knowledge and resources to Primary Wave through his company Right Lane Management, LLC.
Ken got his start at New York’s famed WHTZ/Z-100 radio station when it launched, then segued into record promotion beginning at Chrysalis Records. From here, Ken transitioned to the newly formed SBK Records under the tutelage of Charles Koppelman and Marty Bandier, where he was instrumental in helping break the careers of Wilson Phillips, Jon Secada, Technotronic, among others. Following that run, Ken joined Jive Records where he spent two years establishing and breaking The Backstreet Boys before joining Arista in 1996. While at Arista Records, Ken orchestrated the radio promotional efforts of the Santana single Smooth featuring Rob Thomas. Succeeding Arista came Island Def Jam, when Lyor Cohen and Jim Caparro tapped Ken to lead the promotion team in 1999 as Senior VP, Promotion. Artists included Bon Jovi, Jay Z, Ja Rule, Mariah Carey, Hoobastank, Melissa Etheridge, amongst many other successful recording artists. Ken also played a pivotal role in the promotion departments of Atlantic and Columbia Records throughout his career.
Following radio promotion, Ken took on several roles in the live entertainment space – first spearheading the Fontainebleau Hotel concert series Bleau Live in Miami, then working at Las Vegas Sands, where Ken orchestrated the opening night of the Steven Tyler Summer Tour, followed by a 90-minute retrospective show with Al Pacino at The Venetian Hotel, both shows selling out and attracting a wide variety of clientele.
Other companies where Ken has contributed his talents include Core Media Group, where he managed several of the American Idols and helped promote the music of Phillip Phillips; and SiriusXM Radio, where he created and developed live music shows with Pat Monahan from Train and Melissa Etheridge.
Throughout his years, Ken has been a leading entertainment executive and innovator for emerging and established artists, while also working with world leading brands, music, hotels, and casino companies.
Leveraging all of his previous experience, Ken has now formed Right Lane Management to help accelerate artists’ careers, with the infrastructure of Primary Wave Entertainment.
A seasoned multi-faceted music entertainment professional, LaKeisha Orange is the epitome of hard work, persistence and dedication. A native of Los Angeles, CA; LaKeisha began her decade long career as an intern at Flavor Unit West Coast Management. This amazing opportunity allowed LaKeisha to gain a tremendous amount of knowledge and exposure of the entertainment industry during the genesis stage of her career. LaKeisha took everything she learned at Flavor Unit and went on to become an asset at No Limit Records. While working at Island/Def Jam Records she was quickly promoted to Manager of Artist Development and worked closely with an impressive roster of artists. An opportunity to further enhance her repertoire and personal brand lead LaKeisha to J Records where she worked in the Urban Marketing department.
Sr. Director, Creative
Sabrina Coghiatti is a Talent Management & Events Executive with over 15 years of international experience planning, managing and overseeing artists, public relations and events. Sabrina’s key areas of experience include Strategy, Planning, Budget & Forecast Control, Production, Tour & Artist Management, Contracts & Relationships Negotiation, and Project Management.
Untapped Management, Inc. is a talent management, music production and entertainment consultant company based in New York, NY. Clients include songwriters, record producers, recording artists and authors. Since the official launch in 2004, Untapped Management has licensed records for major & indie label recording artists and tv projects worldwide.
Most recently, Untapped Management clients produced and wrote Maude’s (Les Anges Saison 5) debut single “Love is what you make of it” (which went to #1 on the i tune’s top 10 in France and # 2 on the top 100 Billboard France) and produced and co-wrote ‘Heart Attack’ on K Pop sensation EXO’s debut album XOXO which has SOLD 910,000 COPIES — the largest selling K-Pop album since 2001 and went to #1 on the BillBoard World Music Chart.