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Primary Wave Music Unveils New Cutting Edge Company Web Platform

March 23rd, 2011

FOR IMMEDIATE RELEASE

PRIMARY WAVE MUSIC UNVEILS NEW CUTTING EDGE COMPANY WEB PLATFORM

SITE USING SYNCHTANK TECHNOLOGY IS FIRST OF ITS KIND

New York, NY (March 22, 2011) —Primary Wave Music, one of the largest independent music publishing, marketing and management companies in the United States, recently unveiled their new web destination, PrimaryWaveMusic.com.  The site is revolutionary as it is the first to utilize SynchTank, sophisticated proprietary software for marketing and licensing that delivers broadcast ready sound files directly to music supervisors, producers, and directors/editors for film, television, advertising, video games, web applications, rich media, or any outlet where music is needed.

The Primary Wave website gives a clear overview of the many business models of the company including Primary Wave Music Publishing, Primary Wave Talent Management, Brightshop Digital Marketing, Brand Synergy Group, Primary Wave Events and all artists and partners therein.  The website is being launched in tandem with the company’s five year anniversary and highlights the new music business model touted by the growing company.

Through Primary Wave’s SynchTank, registered users with proper clearance on PrimaryWaveMusic.com can search for music through descriptive characteristics such as mood, song key, tempo, and lyrics, create online video synchs of selected tracks set to uploaded video to simulate actual usage, and license and download songs through a swift and easy automated process.  Furthermore, users can save selected music into personal playlists and share, deliver, and track songs, searches, playlists, and video synchs to groups or individuals as they see fit.

Primary Wave Music general manager Justin Shukat states, “Primary Wave’s new website undoubtedly gives us an advantage.  Any individual who needs to license music can easily do so through our site and envision how it will look married to images with accuracy and efficiency.”

“We are thrilled to unveil our technology with such a visionary company as Primary Wave.  It was an enormous opportunity and we look forward to providing them with the most powerful online tools for sync and music licensing,” says Joel T. Jordan, CEO of SynchTank Ltd., the company behind the SynchTank technology.

About Primary Wave Music:

Primary Wave is one of the largest music publishers and music marketers in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix , Lamont Dozier and Steven Curtis Chapman, as well as developing artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group,  as well as marketing and administration agreements with Def Leppard, Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as Cee Lo Green, Cody Simpson, DJ Skee, David Garrett, Lords & Lady, Big Sean, Saving Abel, Taddy Porter, Volbeat, and 4 Troops as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas.

For more information, please contact:

Arbell Camron

Primary Wave Music

(212) 584-8079

acamron@primarywavemusic.com