CEO & Founder, Branding & Brand Synergy Group
Chief Executive Officer and Founder of Brand Synergy Group. Jeff Straughn has over twenty years of core marketing experience that includes working for global advertising firms, such as Saatchi & Saatchi and Interpublic Group’s Bozell, and ten years within sports marketing at global powerhouse Octagon. Jeff worked for Jay-Z and Mr. Antonio “LA” Reid while building a new strategic marketing department for Universal Music Group at Island Def Jam Recordings, and he has become a leader and trendsetter in how brands and artists work together. Now at Brand Synergy Group, with relationships that are direct and limitless, Jeff’s experience in brand development for Rihanna, Justin Bieber, Fall Out Boy and many others is now used to help corporate America leverage key assets to market their own brands.
Josh “Cocktail” Hallbauer
After singlehandedly recreating a music economy inside of the brand space, Josh has joined us after conception and executing award-winning music programs for brands like Sour Patch Kids, Tinder, & Door Dash. Since joining the Primary Wave family Josh has lead all of our experience-driven initiatives on the A&R front while continuing to reinvent how brands identify with talent while supporting mutually beneficial growth for both parties.
Partner, Executive Vice-President of Brand Synergy Group Events
Executive Vice-President and Partner of Brand Synergy Group Events, the event design and production company of Brand Synergy Group. Donna brings over 20 years event design and production experience to the BSG team which is complimented by her extensive marketing experience. Designing events and brand activations for clients such as Michael Aram, Joseph Abboud, Fila, Baby Phat, Pastry and Esprit Footwear, connecting with consumers both domestic and international. Prior to joining BSG, Donna led the marketing and branding team for Vida Brands were she designed all brand strategies which included creating a celebrity brand ambassador program, producing all photo and video shoots and as well as producing all trade shows and retail marketing strategies. Donna’s creativity and extensive production experience, coupled with her expertise in retail branding is a natural compliment to the strengths of the BSG team.