Primary Wave on

*Audio also managed in Spotify App



Ramon Villa

Partner and CFO

Ramon Villa wears many hats in managing the financial and operational functions for Primary Wave. His 20 years of experience within entertainment, including the first half of his career working closely with Island records founder, Chris Blackwell, has immersed him across many platforms including records, publishing, video, film, distribution, talent management, branding and marketing. He has been involved since the early days of Primary Wave building the publishing catalog and the various marketing and management arms surrounding it. As CFO and “chief aesthetic officer” he sees that the numbers and the vibe all stay in check.


John Luneau

General Counsel & Head of Business Affairs

John handles contract drafting and negotiations, copyright issues and other legal matters for Primary Wave’s music publishing, artist management, film & TV, marketing and branding divisions. He brings to Primary Wave over 25 years of significant, diverse experience in entertainment and copyright law. Before joining Primary Wave, he was Vice President, Business & Legal Affairs at Razor & Tie; Head of Business Affairs/Music at Chris Blackwell’s Palm Entertainment; Director of Business Affairs at Rykodisc; General Counsel of the Pennsylvania Ballet; proprietor of his own entertainment law firm; and intellectual property and litigation associate at a major international law firm. John has drafted and negotiated countless recording, music publishing, music & film distribution, artist management, joint venture, live engagement, branding, new media and other entertainment deals with major and independent artists, labels and music publishers. He is a former officer, Executive Committee member and Trustee of the Copyright Society of the U.S.A., was Chairman of its New York and Philadelphia Chapters for 6 years, and is also a former Vice President/Special Events at Philadelphia Volunteer Lawyers for the Arts. John received his A.B. degree cum laude from Harvard College and his J.D. cum laude from Georgetown University Law Center.


Matt Jones

Partner and Director of Copyrights & Royalties

Matt Jones is responsible for all copyright and royalty functions for Primary Wave.  Most recently he worked at Palm Entertainment Properties as Royalties Manager, where he oversaw the implementation of rights management and royalty systems for both its music and film divisions.  He has extensive knowledge in copyright matters, including mechanical and synchronization licensing, catalog valuations and copyright terminations.  Mr. Jones previously worked as Finance Director of Ultra Records, the country’s leading independent electronic music label.


Samantha Rhulen

VP, Business Development & Legal Affairs

Sam joins Primary Wave with a mission to utilize her many contacts from the past 15 years working as an attorney in the music industry to create business opportunities for the company.  Sam also provides legal support to the executive team for acquisitions and other high level matters.

Prior to joining Primary Wave, Sam was Senior Counsel at Ritholz Levy LLP where her clients were primarily musicians, songwriters, producers, independent record labels and start-up businesses. She is experienced in structuring, negotiating and drafting a wide variety of agreements, including recording, publishing, management, branding, appearance and live performance. She was previously a Director of Business & Legal Affairs for Atlantic Records and was also a Staff Attorney at the Legal Aid Society where she represented low-income tenants in housing matters in Harlem. Educated at Fordham University School of Law, J.D. Notes Editor, Urban Law Journal. Bucknell University, B.A., cum laude. 


Julie Li

Sr. Fund Accountant


Ken Gu

Accounting Manager


Alexandria (Lexi) Todd

Manager of Business Affairs

Alexandria (Lexi) Todd is an in-house attorney that handles contract drafting and negotiation and other legal matters for Primary Wave’s music publishing, artist management, film & TV, and marketing and branding divisions. Lexi’s purview includes drafting and negotiating administration, co-publishing, artist management, music licensing, and non-disclosure agreements, as well as letters of intent for major music acquisitions. Lexi also assists in various intellectual property, corporate, and administrative matters, and works closely with the copyright & royalty, finance, and executive team. Lexi graduated from Brooklyn Law School in May 2016, cum laude, and was admitted to the New York State Bar in 2017. Prior to law school, she earned her B.A. degree in political science from Monmouth University, magna cum laude.