Primary Wave on

*Audio also managed in Spotify App

Ride The Wave! Sign up for our Mailing List for updates.

* indicates required


Brand Marketing

The brand department has become a critical resource for Primary Wave. We have been adding staff each year to keep up with our aggressive growth in our catalog business. Primary Wave partners with our artists to carefully market their music and elevate their brand. Our diverse team leverages global brand relations to generate strategic marketing campaigns around each of our copyrights. Many campaigns are customized around key anniversaries and momentous moments. We work with brand partners to amplify the message and to increase revenues.

How We Get It Done

  • Defining Brand Strategy
  • Brand Position
  • Brand Loyalty
  • Brand Equity
  • Brand Differentiation

Digital Strategy

The Digital team at Primary Wave is a full-service, agency-like marketing team, dedicated to building artist song catalogs and careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partner. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.


  • Strategy Development
  • DSP & Music Streaming Marketing
  • Audience Analysis & Auditing
  • Influencer Marketing
  • Social Media Marketing & Management
  • Digital Press & Creative Collaborations
  • Advertising Planning & Management
  • Design & Development (Websites / Video Content / Identity Branding)
  • Search Engine Optimization (S.E.O)
  • Lead Generation (Sweepstakes / Contesting / Engaging Promotions)
  • E-Commerce & Fan Club Community Management
  • D2C Initiatives