Careers

DIGITAL MARKETING SPECIALIST & AUDIENCE DEVELOPMENT

Summary of Key Responsibilities and Essential role functions:
To develop and execute innovative digital marketing campaigns for our company and artist roster. More specifically, responsibilities will include the following:

• Develop overall digital strategy and build/execute innovative campaigns to further our artists’ data capture, sales, and advertising goals, and react to social analytics in order to improve the success of these campaigns.
• Develop creative out of the box ideas and campaigns.
• Create and manage internal communication decks as required.
• Create social media content calendars and monitor social media pages.
• Direct and manage relations with internal digital team as well as 3rd party partners and agency clients.
• Using insights, analytics, and consumer insights to inform effective marketing initiatives and decisions.
• Direct and approve creative processes for all internal and external marketing collateral.
• Work closely with internal talent management and publishing teams to develop and maximize opportunities.
• Manage and/or liaise with artist web properties, e-commerce stores with any updates, SEO optimization and keyword usage.
• Track and interpret data to compile reports for clients and others as needed.
• Assess new technologies, partners and develop new opportunities.
• Manage digital paid media campaigns with media agency, agents, and labels.
• Manage email marketing communications for artists throughout projects.
• Assist with basic in-house graphic design and video editing needs across all Primary Wave departments.
• Ensure best practices are used with attention to new digital trends and platform updates.

Qualifications/Skills and Education Required:
Ideal candidate should possess –

• • 3+ years’ experience working in the music or entertainment fields managing digital marketing campaigns and relationships with digital and social partners.
  • Passion for music, social media, lifestyle blogs, and discovers new music in interesting ways.
  • Reads blogs (tech and entertainment) every day, installs every new app just to try it out
  • You are excited by a collaborative high-volume work environment
  • Must be comfortable working in an environment with many changeable demands and priorities, requiring scheduling flexibility, positive demeanor and a “can do” attitude.
  • A passion for music and live events, interest in understanding how content performs, leveraging available platforms and data.
  • Natural storyteller who understands the brand DNA, voice, and aesthetics.
  • Strong organizational and copywriting skills.
  • Excellent attention to detail, including grammar and spelling.
  • Adept in Photoshop, Video Editing Programs (Final Cut Pro, Premiere, etc.) and Microsoft Office (Outlook, Excel, Word, etc.) and Basic HTML experience is a major bonus.
  • Entrepreneurial mindset.
  • Able to read and react to trends in the social and online space.
  • Able to read basic analytics and develop plans and content in reaction to what the data observed is telling them.
  • Strong presentation skills (both written and spoken), creativity and adaptability.
  • Demonstrated ability to develop content for online use.
  • Experience writing copy and creation of photo/video content.

Benefits:
We offer exceptional benefits, to our employees. In addition to a competitive salary, we offer and an excellent career path. We provide one of the best available benefit programs for small businesses, including a healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, hybrid work schedule, and vacation.

We work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply:
To respond to this great opportunity, please click on the APPLY NOW LINK HERE to complete an application and submit your resume.

 

MARKETING MANAGER

Job Description:
Primary Wave seeks a Marketing Manager to help market its rapidly growing portfolio of iconic music rights. The Marketing Manager will be tasked with quarterbacking all marketing strategy and execution for an assigned roster of artists/catalogues. She/he will act as primary liaison between Primary Wave and the corresponding catalogue partners (artist, writer, manager, estate). Additionally, and perhaps most importantly, she/he will be individually responsible for generating innovative and profitable marketing opportunities including, but not limited to:
– Develop Marketing Strategies & Execute Plans
– Brand collaborations & partnerships
– Development of original music-centric media content
– Catalogue A&R exploitation (securing impactful covers, interpolations, sample uses, etc.)

The Marketing Manager will also be responsible for gathering, organizing, and disseminating all appropriate catalogue assets and information internally, assuring that Primary Wave’s Digital Marketing, Music Synchronization and brand teams are consistently up to speed. The Marketing Manager will also help with the creation of relevant marketing tools including pitch decks, one-sheets, and visual sizzle reels.

Experience and Skills:

The ideal candidate will have:
-3+ years’ experience in the music industry
-Detail oriented and highly organized (this is critical)
– Network of meaningful relationships in the brand and agency community.
– Creative vision and fearless appetite for marketing innovation.
– Familiarity with the nuances of music IP management.
– Experience speaking directly to artists, songwriters, artist managers.
– Strong organizational and analytical skills
– Strong time-management
– Creative vision and fearless appetite for marketing innovation.

Benefits:
We offer exceptional benefits, to our employees. In addition to a competitive salary, we offer and an excellent career path. We provide one of the best available benefit programs for small businesses, including a healthcare plan, 401(k), long-term and short-term disability, holidays, life insurance, hybrid work schedule, and vacation.

We work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply:
To respond to this great opportunity, please click on the link to complete an application and submit your resume.
APPLY HERE
Individuals can perform essential job functions with or without reasonable accommodation.

SUMMER INTERNSHIPS, VARIOUS DEPARTMENTS

We are looking for passionate interns across our departments for the Summer 2024 semester.

Submission deadline is on Friday, March 16, 2024.

Marketing/Digital/Assets – APPLY
Brand Partnerships – APPLY
Graphic Design – APPLY
Streaming and Playlisting – APPLY
Management – LA ONLY – APPLY
Finance and Royalties – APPLY
A&R – LA ONLY – APPLY
PR – APPLY
Sync – APPLY