Primary Wave on

*Audio also managed in Spotify App

Digital Strategy

Engaging Consumers, Building Buzz, and Growing Your Audience... One Click At A Time!

The Digital team at Primary Wave is a full-service, agency-like marketing team, dedicated to building artist song catalogs and careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partner. Through creative marketing campaigns, we build online and mobile fan communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.


  • Strategy Development
  • DSP & Music Streaming Marketing
  • Audience Analysis & Auditing
  • Influencer Marketing
  • Social Media Marketing & Management
  • Digital Press & Creative Collaborations
  • Advertising Planning & Management
  • Design & Development (Websites / Video Content / Identity Branding)
  • Search Engine Optimization (S.E.O)
  • Lead Generation (Sweepstakes / Contesting / Engaging Promotions)
  • E-Commerce & Fan Club Community Management
  • D2C Initiatives