Catalog Growth & Strategic Stakes
In 2017, Primary Wave continued expanding its publishing portfolio through high-profile partnerships and acquisitions, including CeeLo Green, the Glenn Gould estate, Dave Mason, Alice Cooper, Holly Knight, Tom Cochrane, and a strategic stake in Rough Trade Publishing.
These additions further diversified the company’s catalog across rock, pop, classical, and independent music sectors.
Marketing & Branding Highlights
- Created and launched Smokey Robinson’s official holiday, “Father Daughter Day,” celebrated annually on the second Sunday of October
- Four Foy Vance compositions featured on Ed Sheeran’s multi-platinum album
- Launched the annual Melissa Etheridge cruise in partnership with Norwegian Cruise Line
- Smokey Robinson’s “My Girl” featured in Amazon Alexa’s Super Bowl commercial
- Foy Vance’s “Upbeat Feelgood” placed in a national advertising campaign for Quake