PRIMARY WAVE MUSIC PUBLISHING TAKES EQUITY INTEREST IN EMERGING PODCAST PRODUCTION STUDIO AUDIO UP
New York, NY (May 11, 2020) – Primary Wave Music Publishing announced today they have taken an equity interest in the newly launched podcast content production studio, Audio Up. Led by founder and CEO Jared Gutstadt (formerly of the Jingle Punks), Audio Up is building an ecosystem of premium entertainment content within the music and audio space, and will use Primary Wave’s vast financial and artistic resources to expand its platform and capabilities. From fictional scripted podcasts to unfiltered interview series, Audio Up’s goal is to create a new and innovative form of IP.
“Jared has the unique ability to create, sell and cross-pollinate content like no other entertainment executive,” says Justin Shukat, President of Primary Wave Music Publishing. He goes on, “Audio Up continues down this path in the podcast space, with Primary Wave providing publishing and administration support for all their new properties. This relationship will provide opportunity for us to incorporate and create new vehicles for our clients and songs from our roster of legendary catalogs.”
Ramon Villa, COO of Primary Wave Music, noted, “From the infancy days of Primary Wave, we admired Jared’s entrepreneurial spirit in building an excellent disrupting business in music and content. Building on our relationship we are excited to now be true partners and to help feed Jared’s captivating creative energy in new content endeavors for all the Audio Up partners using Primary Wave’s growing catalog as a stepping stone.”
Audio Up’s first podcast title, The Dennissance, launched on April 8, 2020 and stars actor and musician Dennis Quaid. The raw and unfiltered podcast sees Quaid conducting in-depth interviews with high profile actors, politicians, personalities, musicians and innovative business leaders. Quaid will also serve as director on Make it Up As We Go, the first scripted podcast that will feature original songs, an A-list cast (including co-creator, Scarlett Burke and actor Craig Robinson) and original music by Scarlett Burke and ACM songwriter of the year Nicolle Gaylon. Audio Up plans to launch an official soundtrack for the podcast in conjunction with a first-of-its-kind TV strategy. Additionally, Audio Up currently has projects in development with Lakers NBA superstar, music producer Javale McGee, and celebrity health and wellness guru JP Crimi.