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Primary Wave Sync Team Lands “Eye Of The Tiger” Starbucks Spot

April 17th, 2025

Check out the legendary song ‘Eye of the Tiger’ from the Jim Peterik’s catalog featured in a hilarious Starbucks spot. The ad takes inspiration from the Emmy-nominated “glen” 2004 ad, which featured a band playing a custom version of ‘Eye of the Tiger’ while following a go-getter named ‘Glen’ on his morning commute. This time, the ad follows ‘Roy’ along his afternoon duties.

You can watch the full spot HERE.