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Primary Wave Sync Team Lands “Eye Of The Tiger” Starbucks Spot

Published on

17 April 2025

Check out the legendary song ‘Eye of the Tiger’ from the Jim Peterik’s catalog featured in a hilarious Starbucks spot. The ad takes inspiration from the Emmy-nominated “glen” 2004 ad, which featured a band playing a custom version of ‘Eye of the Tiger’ while following a go-getter named ‘Glen’ on his morning commute. This time, the ad follows ‘Roy’ along his afternoon duties.

You can watch the full spot HERE.