Partner & President, Digital Strategy
Rob began his music career in marketing and rose to General Manager at Ruffhouse Records, a pioneering Sony Music record label which has sold over 100 million albums worldwide with artists Lauryn Hill, The Fugees, Cypress Hill, Wyclef Jean, Kris Kross and others. He has extensive history working in the music industry from marketing and promotion to publishing, management and merchandising.
Rob served at Warner Music Group’s distribution arm, W.E.A. Corp. in 2003, developing retail and account based marketing initiatives for WMG artists including T.I., Linkin Park, Metallica, Missy Elliot, Sean Paul and others.
In 2005, Dippold became Partner & General Manager of Trustkill Records, an independent industry-leading entertainment company partnered with Sony and Universal Publishing. Trustkill was instrumental in launching and breaking influential bands in the metal and hardcore rock scene including Bullet For My Valentine, Eighteen Visions, Poison The Well amongst others. Under the Trustkill brand, Rob was actively involved in the digital & mobile technology space including developing and launching “MobileThreat” the first ever mobile content destination platform dedicated to the metal & punk music genres, as well as other lifestyle branded websites and virtual reality communities.
In 2010, he became a Partner & President of Digital Strategy & Marketing at Primary Wave Entertainment where he is charged with developing creative digital marketing campaigns, strategic partnerships, as well as building e-commerce, and direct to fan initiatives. In addition, Dippold also actively seeks, signs, and develops talent and new business opportunities. Most recently Rob’s work on Def Leppard’s 30th Anniversary of Hysteria album was named “Best Music Marketing Campaigns of 2017” by Music Ally’s Sandbox.
Dippold attended The Pennsylvania State University, and received a Bachelor of Science degree from the School of Business in Marketing and Management.
Streaming & Playlist Marketing Specialist
Mike Fordham launched his music business career while studying radio at Hofstra University. When he wasn’t on air at WRHU, writing album reviews for the school paper or booking bands on campus, Mike worked for Sony Music’s famed college marketing program. Here, he promoted artists at college campuses and independent retail. This led to an internship at ATO Records, a sales gig at Legacy Recordings and later a marketing position at the respected indie label Razor & Tie. He worked his way up from an assistant to product manager over the course of three years (honing such skills as artist development, radio promotion and tour marketing). A chance meeting led to Mike handle marketing and campaign management at Pledge Music in 2011. Because of his prowess for recruiting artists to work with the platform, he transitioned into a role in A&R.
Manager, Creative Strategy & Marketing
Alisha leads the digital creative direction and strategy behind some of Primary Wave’s influential marketing campaigns. For 7 years she has fostered the online identity and branding for numerous artists, culminating in #1 albums, top grossing tours, and billions of streams. She was an integral part of the team that successfully led Def Leppard’s Rock & Roll Hall of Fame campaign, securing the top fan vote with 550K entries and their induction to the Hall of Fame. Advocating advancements in music and technology, she continues to bridge the gap between the digital and physical space for music fans worldwide.
Director, Digital Marketing
Jordan is a music lover born in Hot’Lanta, raised in Music City, and made in Rock’lahoma. Specializing in Digital Strategy, Paid Social Advertising, and Wikipedia Management, he has supported clients including The Weinstein Company, Joel Osteen, Burlington Coat Factory, Gavin MacLeod (“The Love Boat”), Julie Moran (“Entertainment Tonight”), Christian Broadcasting Network, and more. With music in his heart and a talent for business, he has successfully helped entertainers build relationships with their fans through digital marketing.
Manager, Digital Marketing
Jacob graduated from Berklee College of Music with a degree and Music Business & Management and a degree in Songwriting. Having spent time with music production house Ear Goo Inc, Cornerstone Agency/The FADER, and Harry Fox Agency, Jacob has a wide range of experience that help drive creative strategy and define marketing objectives.
Digital Marketing Coordinator
After being introduced to music as a young child from family and peers, Lorena’s passion for the industry has continued to develop throughout her life. When she first moved to New York City in 2013, after attending the University of Tampa studying Advertising and Public Relations for two years, she began her first internship at the non-profit black box theater called The Tank. There, Lorena began to further understand the emerging arts scene in an intimate setting, assisting with social media management and volunteering during the shows. In 2015, she joined the non-profit music organization and venue National Sawdust for a digital marking internship during its inaugural season. Lorena accepted a full-time position as Social Media Manager in 2016 after finishing her associates in Liberal Arts at Borough of Manhattan Community College. She worked closely with the artist to develop and execute digital marketing plans as well as managing the organization’s channels. Lorena is originally from East Hampton, NY. She is currently completing a Digital Marketing Certificate with Cornell.
Digital Marketing Coordinator
With her expertise and passion for pop culture, fashion and urban music, Shauna brings years of creative development experience to our team. In 2014 she graduated from Hampton University with a degree in Broadcast Journalism and Marketing. Her undergraduate studies brought her all the way to Salamanca, Spain, where she studied the Spanish language and culture. Upon graduating, her first job in entertainment was at Walt Disney’s ESPN, where she found her niche developing content designated to the intersection of sports, music and fashion. There she honed her creative skills, nurtured her leadership abilities and created content that reached millions of people in over 16 different countries worldwide. A Native New Yorker, and music lover, Shauna has successfully worked on multi-million dollar marketing campaigns, specializes in strategy and organization, and creating content that leaves people wanting more.
Digital Marketing Assistant
Born and raised in the outskirts of Tel Aviv, Israel, Hadar’s passion for music started at a young age as a singer/songwriter. Her curiosity for the music business led her to study Music Industry at Ramapo College, where she managed the school’s record label, Ramix Recordings, and worked at the school’s marketing department. During her 3.5 years in college, Hadar refined her digital marketing skills in the music field by interning internationally at Music Ally in London, You And Whose Army in Tel Aviv, and The Orchard in NYC. Hadar’s obsession with music and multiculturalism also led her to spend time researching and comparing the International music industries during this time. Upon graduating from college, Hadar provided music industry services such as strategic digital marketing and content creation, artist development, press and publicity, and live music/event production to an array of music companies.
Creative Direction, Design, Web Development (Visual Natives)
Creative Direction, Photography, Design (Visual Natives)