What We Do

The songs represented by Primary Wave include more than 1,000 Top 10 singles and over 500 #1 hits!

Primary Wave Music strives for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Beginning with the acquisition of works by legendary artists like Kurt Cobain (Nirvana), Steven Tyler (Aerosmith), and John Lennon (The Beatles) and most recently Bob Marley, Smokey Robinson and Prince. Primary Wave Music also works with exceptionally talented new songwriters who want to leave their impact on culture by providing those artists with creative opportunities.

Why Primary Wave Music Publishing?

Our approach is all about creative sensitivity.

Corporations from around the world approach us on a daily basis to work with our clients. We know when to say no. Maintaining the integrity of our clients is an important part of our company’s goals.

Our team is about partnership.

We want creatives who choose to sign with Primary Wave Music Publishing to have relationships with our entire team.

Our team is experienced.

Primary Wave includes some of this industry’s finest executives who have long-standing relationships with key players in the entertainment industry and beyond.

Our creatives always come first.

Our goal is to help you reach yours.

What services do we offer?

Our company offers a broad range of multi-media strategies that are both developed and executed by the team of people that make up our in-house operating divisions: Brand Synergy Group, BrightShop Digital Marketing, Publicity, and TV/FILM Production & Development.

Our team works every day to ensure not only the best licensing opportunities, but the right licensing opportunities.

Our team is responsible for setting up creative writing sessions for our artists, writers, and producers.

Our team will handle all aspects of royalty and song registration so our clients can focus on being creative.

Respecting the past, acknowledging the present, creating the future…this is the motto that drives our marketing team. Primary Wave delivers unique, one of a kind ideas which define the company as an anomaly amongst the competition. Primary Wave’s Brand Marketing division has become a critical resource for our clients as we seek creative platforms to enhance the catalog and increase the value of each song and artist brand. We have a very diverse team where each member brings a unique set of skills, empowering us to stay ahead of the competition. The brand team is assertive, attacks the market to seek the next big opportunity while working across all divisions to ensure maximum exposure for the project. The seasoned team leverages relationships to build global campaigns for our artist with worldwide reach. Not only will the brand team support marque anniversaries and momentous moments, we will also develop new Intellectual Properties (IP) for our artist to co-own, resulting in generating new business and revenues for the artist.

Synchronization is at the core of how we bring our music into the world.

Our team works across film, television, streaming, gaming, and advertising to place iconic songs in moments that resonate culturally and emotionally.

With teams in Los Angeles, New York, and London, we collaborate closely with leading music supervisors, studios, brands, and creators to identify opportunities where music can elevate storytelling and connect with audiences at scale. Each placement is approached with intention, aligning the right song with the right moment to create lasting impact.

By integrating our catalog into today’s most visible content, we not only support our creative partners but also introduce timeless music to new audiences, driving discovery, relevance, and continued growth across generations.

In the last year, we had four songs peak at #1 on Top 40 radio & three #1s on Billboard’s Global 200 Chart

We are committed to signing and developing songwriters, producers, and artists who have the potential to make a significant cultural impact. By maintaining a selective roster, we ensure a dynamic and hands-on approach with each of our contemporary clients. Creative A&R is a form of alchemy – we synergize our clients’ talents with the industry’s top creatives and marquee talent to magnify their strengths.Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace through covers, sampling, remixes, and interpolations. Through these initiatives, we aspire to keep our
music alive, vibrant, and influential – continuously contributing to the cultural zeitgeist.

Driving cultural impact, audience growth, and fan engagement through innovative, data-driven digital marketing, creative storytelling, and strategic brand development.

We specialize in high-profile music, celebrity, and lifestyle brands, creating and executing world-class digital campaigns that connect artists and brands with audiences across streaming, social, web, mobile, commerce, and emerging digital platforms. Our focus is building long-term audience engagement, increasing visibility, and driving measurable growth through culturally relevant content, platform-first strategies, and fan-centric experiences.

What Sets Us Apart?

Our creative vision, industry expertise, strategic partnerships, and elevated execution across the evolving digital landscape. We combine data intelligence, trend forecasting, audience insights, and premium creative to deliver impactful campaigns that move culture and drive results.

Our Services

• Digital Strategy Development
• Short-Form Content & Vertical Video Marketing
• DSP & Music Streaming Platform Marketing
• Emerging Platforms & Trend Activation
• Social Media & Community Management
• Influencer & Creator Marketing
• Content Creation & Creative Production
• Paid Media & Digital Advertising
• SEO / SEM Marketing
• Website Development & Optimization
• E-Commerce & Direct-to-Consumer Strategy
• Partnership Marketing & Brand Collaborations
• Audience Development & CRM Strategy
• Fan Engagement Campaigns
• Analytics, Insights & Data-Driven Reporting

Primary Wave Immersive brings together a unique blend of artistry, engineering, and cutting-edge technology to craft world-leading immersive experiences for our iconic roster of artists. Designed to take the audience experience to an entirely new level, our team creates multi-generational moments that resonate across age groups and fan communities alike.

Through a carefully curated blend of physicality and technology, each experience is engineered to engage every one of the senses, transporting fans deeper into the worlds of the artists they love and offering never-before-seen insights into their lives, legacies, and creative journeys.

From permanent flagship locations to touring productions and spontaneous pop-up moments, we meet fans wherever they are — turning passive listeners into active participants in the stories that define music culture.

Primary Wave is honored to own and/or manage various iconic recorded music masters and catalogs; implementing our expertise and history in global distribution, recorded music, licensing and creative marketing. We proactively preserve, reissue, manage and maintain our extensive catalogs to find new audiences as well as creative ways to re-engage the respected fan bases both to optimize all possible revenue streams.

Mobilizing our archives to create unforgettable moments and shape the future of music!

Through partnerships with music artists and estates, we meticulously archive and preserve their invaluable treasures and life’s works – from music recordings to ephemera, collectibles, clothing, and even iconic vehicles. Safeguarded within our temperature- controlled, fully private vaults, these artifacts are not only preserved and protected for posterity but also serve as reservoirs of inspiration.

With a keen eye for innovation, we transform archived artifacts into exciting new products and spearhead dynamic marketing initiatives. From limited edition releases to immersive experiences, we harness the power of nostalgia and authenticity to captivate audiences and drive engagement.

Primary Wave Talent Management passionately and meticulously guides the careers of our clients to enhance, shape, and extend their brand — providing a solid foundation for longevity in an ever-changing industry.

From multi-platinum selling recording artists to hit-making songwriters and producers, we represent some of the biggest and brightest artists in entertainment. We leverage the full strength of Primary Wave’s internal resources to ensure our clients’ creative and commercial success. Our talent management division is powered by all divisions of Primary Wave including our in-house press division, A&R/writer-producer relations team, branding division, digital strategy group, as well as our in-house film, television, video game, commercial advertising and TV development team.