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Just Announced: Strategic Partnerships with Brookfield Asset Management and CAA!

We’re thrilled to announce our strategic partnerships with Brookfield Asset Management and CAA!


“It means there isn’t any good acquisition that we couldn’t do in the music business. We’re not limited by size or opportunity.” – Larry Mestel

Read the full Press Release below. 


Read more HERE on The Wall Street Journal.




Brookfield To Buy Minority Stake in Primary Wave Music


Commitment of $1.7 Billion From Brookfield

To Fund A Permanent Capital Vehicle Focused On Acquiring Music Rights From

The World’s Most Iconic Musicians


Creative Artists Agency (CAA) To Take A Minority Strategic Stake In Primary Wave Music


NEW YORK, NY (October 6, 2022) – Primary Wave Music and Brookfield Asset Management Inc. (“Brookfield”) today announced a strategic partnership whereby Brookfield will buy a significant minority interest in Primary Wave and provide an additional $1.7 billion capital funding commitment, in a deal valued in excess of $2 billion. An initial acquisition of over $700 million of iconic music rights from the company’s fund 1 and fund 2 will go into Primary Wave’s new permanent vehicle. With over $300 million worth of deals previously finalized year-to-date and another $600 million of pending transactions expected to be completed by …

Bob Marley Hope Road to Light Up Mandalay Bay in Las Vegas Late 2024

LAS VEGAS – FiveCurrents and Primary Wave Music will open the door for guests to forget their troubles and dance as Bob Marley Hope Road, a revolutionary entertainment experience, opens later this year at Mandalay Bay Resort and Casino.


“Our family is incredibly proud of this project that honors the life of our father,“ said Cedella and Ziggy Marley. “His legacy lives on through his music and life’s work of empowering and uniting the people. We invite all to be a part of this journey through Bob Marley Hope Road.”


Bob Marley Hope Road invites audiences to enter a world where the heartbeat of one man unites all in celebration. Guests will step into an authentic Jamaican experience as Bob Marley’s life and music unfolds around them in a lyrical tapestry of color and sound. Trench Town comes alive, giant trees blossom and waterfalls rush at their feet as performers dance, sing and interact with the audience, vividly expressing the triumphs, struggles and poetry of the Jamaican people that fueled Bob Marley’s music.


Bob Marley Hope Road will be open for guests to celebrate his life and legacy seven days a week, during the daytime and evenings, with two distinct experiences:


Bob Marley Hope …

Donna Grecco, VP of Creative and Assets, Listed as HITS Daily Double’s NOISEMAKERS

HITS has included our own Donna Grecco in their latest round of Noisemakers! Check out her info below, and read the full list HERE.

Donna Grecco
VP of Creative and Assets, Primary Wave

Grecco is deeply honored to be safeguarding the legacy of James Brown, which has spanned recovering the lost recordings of his historic 1968 Boston Garden show and archiving his estate, including his belongings; transforming his Augusta, Georgia, home into a museum; and setting up the Black Music Action Coalition x Primary Wave James Brown Education Fund. “When I was a kid,” Grecco says, “I thought maybe I was a princess just dreaming my life. I still feel like my life is a dream—but one with a great soundtrack.” Though appearing here is surely a nightmare.


Def Leppard Announces ‘Pyromania’ 40th Anniversary Editions

40th-anniversary editions of Def Leppard’s iconic album ‘Pyromania’ are out April 26th, along with a new official merchandise line to celebrate its place in Rock and Roll history.Featuring global hits such as ‘Photograph’, ‘Rock Of Ages’ and ‘Foolin”, Def Leppard’s diamond-certified 1983 album is being released as a series of new expanded and limited-edition formats, produced by Joe Elliott and Ronan McHugh with mastering by Andy Pearce. Featuring unheard demos and live material.Available on black 2LP, coloured 2LP, half-speed Mastered 1LP, 2CD, and a deluxe 4CD package featuring Blu-Ray Atmos Mix of the album and a book of rare photos by Ross Halfin with new quotes from the band. Shop the full collection on the Official Def Leppard Store now!

Primary Wave x Billboard 2024 Pre-Grammy Party Recap

A few weeks ago, we teamed up with Billboard to host one of the hottest events of Grammy week – our annual pre-Grammy party! 🪩🎶🏆 from surprise appearances by icons like the Hamburglar on the red carpet to the electrifying beats spun by CeeLo Green, our star-studded extravaganza set the tone for one of the most thrilling events of Grammy week. Held at the Waldorf Astoria Hotel in Beverly Hills and with an array of artists, influencers, and industry vets, we partied like it was 1999 💜. A massive shout out to everyone who joined us and helped make this year’s pre-Grammy party an absolute sensation!


“James Brown: Say It Loud” Docu-Series on A&E

Tune in to A&E online or on local cable television to watch “James Brown: Say It Loud” – the docu-series all about the life of Mr. Dynamite himself.


Episodes 1 & 2 are available for streaming NOW – HERE.

Rising from poverty and overcoming abuse in the Jim Crow South, James Brown secures a record deal, electrifies audiences, and breaks down racial barriers; propelling himself into stardom.









“Y.M.C.A.” has become one of the biggest anthems of all time. With one of the catchiest choruses to ever be written, this 1978 track is still a go-to when you need to get a crowd amped up.”

– American Songwriter

NEW YORK, N.Y. (February 16, 2024) – Primary Wave Music continues their reign as the leading independent publisher of iconic and legendary music in the world, announcing today their partnership with the groundbreaking group, Village People. Terms of the deal will see the publishing powerhouse partner with Jonathan and Anthony Belolo in connection with the Village People brand, the group’s master recordings, as well as publishing assets. Founded in 1977, Village People went on to become one of the most iconic groups in music selling more than 100 million records around the world. Their music knows no bounds having been featured in films, television, on Broadway, commercials and almost every party, wedding, bar mitzvah, and sporting event across the globe.

Songs included in this …

Record Store Day 2024 Releases


Record Store Day is April 20th! Here is what our artists are releasing this year, don’t miss your chance to get a hold of these great records! To find participating stores, visit


America – Live From The Hollywood Bowl 1975

Travel back in time to August 3, 1975: America takes the stage at the Hollywood Bowl backed by a symphony conducted by George Martin. The never-before-heard tapes have recently been remastered for the new release Live From The Hollywood Bowl – 1975, featuring the live renditions of America’s hits like “Sister Golden Hair,”  “Horse With No Name,” “Ventura Highway,” and more. The 2-LP colored vinyl features 20 live tracks as well as a replica handwritten setlist of the songs played at the show.


Chris Isaak – Beyond The Sun (Complete Collection)

Legendary rocker and Sun Records superfan Chris Isaak pays tribute to the label he loves on Beyond The Sun (Super Deluxe Edition). Chris Isaak revisits the music that inspired him to become a musician in the room where it happened, with these tracks recorded live in Sun Studio in Memphis, Tennessee. 


Hear Chris rock on Carl Perkins’ “Dixie Fried,” roll on Johnny Cash’s “I Walk the Line,” and emulate the …

Tiffany & Co. Unveils Its 2024 Valentine’s Day Windows at The Landmark, Including letter from Audrey Hepburn to Henry Mancini

Tiffany & Co. Unveils Its 2024 Valentine’s Day Windows at The Landmark, Inspired by Iconic “Love Letters”


NEW YORK, NY —Tiffany & Co. announces today its 2024 Valentine’s Day window displays at The Landmark: a series “love letters” penned by celebrated people and iconic friends of the House. Personal and emotive, archival, and contemporary, these never-before-seen letters will spread love throughout the city, revealing how love transcends romantic connections as a driving force of life. The window displays will depict handwritten notes by Marilyn Monroe, Jean Schlumberger, Paloma Picasso and Peter Marino. A special letter from Audrey Hepburn to Henry Mancini, who composed the music for Breakfast at Tiffany’s, notably “Moon River” is also on display, courtesy of the Henry Mancini family. The letter, which celebrates the pair’s legendary collaboration on Breakfast At Tiffany’s, also marks what would have been Henry Mancini’s 100th birthday this year. The various expressions of love are displayed alongside sparkling Tiffany jewelry. Whether a message of endearment or an homage to art itself, each window display is an expression of love—a central tenant of Tiffany & Co. since 1837.


This Valentine’s Day, the House infuses the theatrical displays with intimate storytelling around love and commitment. Pinnacle designs …