Primary Wave and DEVO to launch ‘Devolutionary Times’ YouTube series
via MusicAlly.com
New wave pioneers Devo are taking a lap of honour 52 years after they formed. A farewell tour kicks off this September in North America, while Netflix will debut a long-form documentary (also called ‘Devo’) in August. But the band are also working with Primary Wave on an interesting YouTube activation over the coming months. It’s called ‘Devolutionary Times’ and will be a bi-weekly series that premieres restored videos and films from the band’s archives.
And this is a big deal for fans, because Devo were one of the most innovative artists with music videos in the early days of that medium. The first episode spotlights a high-definition restoration of ‘The Truth About De-Evolution’, a short film made in 1976 and showed before the band’s concerts at the time.
The project has been in the works for a while: ‘Devolutionary Times’ was first trailed on the band’s YouTube channel in May 2024. The series will now accompany the farewell tour and documentary alongside other marketing activity – their TikTok account is also mining the band’s video archives.