Primary Wave on

*Audio also managed in Spotify App



Adam Lowenberg

Chief Marketing Officer

Adam brings 17 years of music industry experience to Primary Wave. He is responsible for all marketing related activities within the organization. Most recently, Mr. Lowenberg was Sr. VP of Marketing for Island Def Jam. He also served as Sr. VP of Marketing at Virgin Records and VP of Marketing at Arista Records. Adam’s career has been punctuated by the multi-platinum success of such global superstars as Avril Lavigne, Dido, Sarah McLachlan, Pink, Rihanna and Bon Jovi.


Catie Monck

V.P., Publicity

Catie began her public relations career in 1998 with an internship at Epic Records.  From there she went on to work with the teams at Shore Fire Media, d.baron media, Miles Copeland’s label Ark 21, O&M Company, Concord Music Group and Wind up Records. In 2014, she launched i see you publicity and joined Primary Wave in 2016. Throughout her 16 years in the industry, Catie has worked with an incredible group of artists and actors across all genres of music and entertainment. Her work was instrumental in the success of publicity campaigns for the likes of Phil Ramone, Paula Abdul, Wayne Brady, Randy Jackson, Creed, Evanescence, Bayside, Christian Scott, Enrique Iglesias, Blondie, Chick Corea, Bela Fleck, Civil Twilight, Emily Osment, Kawehi, Lee Pace, Kate Moennig, Staceyann Chin, Nona Hendryx, Luscious Jackson, and more.


Ken Davenport

Theatrical Development


Jack LeVine

Marketing Manager
Jack began his career in music as a College Marketing Rep for Universal Music Group while attending the University of Miami. He graduated with a Bachelor of Business Administration with a focus in Marketing, Music Business, and Finance. Soon after he moved back to New York and joined the Tour Marketing team at Paradigm Talent Agency. At Paradigm he and the team served as the driving force behind tour marketing campaigns for many artists including Above & Beyond, Gucci Mane, Matt and Kim, Pink Sweat$, Jack Harlow, Tiësto, Why Don’t We, Zedd and many others. Collaborating with artist’s and their respective agents, managers, labels, and publicists Jack spearheaded creative direction and marketing strategy on each tour.


Hosh Gureli

Electronic Interpolation & Catalogue Remix
Hosh brings lifelong knowledge of the Dance/Electronica space to Primary Wave. Originally starting out as professional DJ, he segued his career into radio as music director of SF #1 Top 40 station KMEL. Hosh hosted various mixshows on the station. From there he went on to A&R for Clive Davis at Arista, J and then RCA records, executive producing #1 Dance Electronica hits for Whitney Houston, Notorious B.I.G., Annie Lennox, Christina Aguilera, Eurhythmics, Toni Braxton, Deborah Cox and many more. In addition Hosh was also on New York’s Hot 97 as a mixshow DJ. After leaving RCA, he created his own company Hoshg Music, which put together the classic “Leave The World Behind” Swedish House Mafia & Laidback Luke f/Deborah Cox and signed EDM superstar Audien as one of his first management clients. Hosh then partnered with Primary Wave bringing his vast knowledge and contacts to enhance the #1 Independent publishing company.


Robert Kraft

I.P. Creation, Film/TV


Donna Grecco

Asset Management


Laurel Sterns

IP Creation


Lazaro Alvarado

Marketing Designer
Born and raised in Puebla, Mexico, Lazaro’s passion for art and design started at a very young age with a love for drawing and watching movies.  His passion for design led him to major in Graphic Design at Western Connecticut State University (Danbury, CT) where he graduated and was a Dean’s List Recipient. Lazaro enjoys simple elegant design that captures your attention and delivers a message in a beautiful way.  Prior to joining Primary Wave he has worked at several creative agencies designing brand packaging, style guides, logos and ad’s.  When not working, you can find him either playing/watching soccer or other outdoor activities.