Adam brings 17 years of music industry experience to Primary Wave. He is responsible for all marketing related activities within the organization. Most recently, Mr. Lowenberg was Sr. VP of Marketing for Island Def Jam. He also served as Sr. VP of Marketing at Virgin Records and VP of Marketing at Arista Records. Adam’s career has been punctuated by the multi-platinum success of such global superstars as Avril Lavigne, Dido, Sarah McLachlan, Pink, Rihanna and Bon Jovi.
Catie began her public relations career in 1998 with an internship at Epic Records. From there she went on to work with the teams at Shore Fire Media, d.baron media, Miles Copeland’s label Ark 21, O&M Company, Concord Music Group and Wind up Records. In 2014, she launched i see you publicity and joined Primary Wave in 2016. Throughout her 16 years in the industry, Catie has worked with an incredible group of artists and actors across all genres of music and entertainment. Her work was instrumental in the success of publicity campaigns for the likes of Phil Ramone, Paula Abdul, Wayne Brady, Randy Jackson, Creed, Evanescence, Bayside, Christian Scott, Enrique Iglesias, Blondie, Chick Corea, Bela Fleck, Civil Twilight, Emily Osment, Kawehi, Lee Pace, Kate Moennig, Staceyann Chin, Nona Hendryx, Luscious Jackson, and more.
Manager, Creative Marketing
Sam started off at Brooklyn’s Daptone Records (Charles Bradley, Sharon Jones & the Dap-Kings), helped manage Brooklyn’s Truth & Soul Records (Lee Fields, El Michels Affair), rose to run Finance & Operations for Brooklyn’s Fool’s Gold Records. Most recently managed Strategic and Brand Partnerships for Brooklyn Bowl and various venues/festivals. Sam brings a wide variety of experiences, skills, and tastes to the team. Sam also swears he has left the borough of Brooklyn once or twice.
VP, Brand Partnerships
Partnership Marketing Manager
Josh interned with Primary Wave as a college student and has remained involved with the company ever since. He’s toured with country superstar Luke Bryan and platinum artist MAX, booked and promoted sold-out shows with artists such as Galantis, Charli XCX, and A$AP Ferg, and worked in some of the top venues in the country. He was most recently a member of the marketing team at Downtown Records and previously spent time at Knitting Factory Management and Atlantic Records. Josh brings a wide variety of music business experience to the company, and he is thrilled to be returning to the PWE team.