French Truck Coffee Partners with Sun Records and Andrew Zimmern to Launch Limited Collaboration Coffee

New blend debuts September 16 at AmericanaFest in Nashville

NEW ORLEANS, LA — September 16, 2026 — French Truck Coffee today announced a collaboration with Sun Records and Andrew Zimmern to release a limited-edition coffee blend. The product launches at AmericanaFest in Nashville and will be available across multiple channels starting the same day.

Sun Records — founded in Memphis in 1952 and home to Elvis Presley, Johnny Cash, Jerry Lee Lewis, and Carl Perkins — is one of the most iconic labels in American music history. The label pioneered a sound rooted in blues, gospel, and country, and has spent the last 75 years shaping what American music looks and feels like. French Truck approached this collaboration with the same respect that went into building that catalog: carefully, with intention, and without shortcuts.

The blend was developed in close partnership with the Sun Records team. The goal was a coffee that felt approachable without being generic — something that matched the quality and character the Sun name carries. The result is a coffee that stands on its own, the way a great record does.

Andrew Zimmern’s Passport Hospitality brought Primary Wave the collaboration. “Primary Wave is a partner in 2 locations of the Sun Diner restaurant, a local fixture in Nashville and Gatlinburg since 2016 so coffee seemed like a great place for a venture built on the same values of Southern hospitality and American roots that define the Sun brand. And French Truck has created a superb coffee!”

“We’re incredibly excited to partner with Sun Records on this coffee collaboration. It’s a celebration of two things we love: great coffee and great music. Both have a way of bringing people together, creating moments, and telling stories, and we couldn’t think of a better partner to help us do that.” –Bobby Winston, CEO, French Truck Coffee

“When Sun Records opened its doors 75 years ago, they began creating music that would inspire and energize generations of artists and listeners around the world. We are excited to partner with French Truck Coffee in celebration of this milestone and hope this partnership energizes new and longstanding fans for years to come.” -Jared Auslander, Brand Partnerships Manager, Primary Wave Music

The coffee will be available at:

• All 14 French Truck Coffee locations across New Orleans, Baton Rouge, and Memphis
• FrenchTruckCoffee.com
• Sun Diner (Nashville and Gatlinburg)
• SunRecords.com
• AndrewZimmern.com

The launch coincides with Sun Records’ AmericanaFest Day Party on September 16 at American Legion 82 in Nashville, where Grammy Award-winning artist Robert Randolph will headline along with performances from artists including Nicole Atkins, Duane Betts, Ruthie Foster, Chuck Mead & The Sun Records Orchestra, Craig Duncan, The Malpass Brothers, Jimmy Fortune, Ben Isaacs, Mike Rogers, and Sydni Perry.

Shop the new limited-edition coffee blend HERE.

About French Truck Coffee

French Truck Coffee started in New Orleans and now operates 14 locations across New Orleans, Baton Rouge, and Memphis, with roasteries in each city. French Truck is committed to sourcing, roasting, and serving coffee at the highest level.

About Sun Records

Founded by Sam Phillips in Memphis in 1952, Sun Records is the birthplace of rock and roll. The label launched the careers of Elvis Presley, Johnny Cash, Jerry Lee Lewis, and Carl Perkins. Now owned by Primary Wave, Sun Records continues to release music, preserve its legendary catalog, and expand its brand across food, merchandise, and experiences.

Sun Records won its first Grammy in nearly 75 years with Ruthie Foster’s Mileage (2025).

About Andrew Zimmern

Andrew Zimmern is a James Beard Award-winning chef, author, and television personality known for his work exploring food culture across the world.

About Primary Wave

The Home of Legends.

Primary Wave Music is the leading independent publisher of iconic and legendary music in the world. The company is home to some of the most iconic songwriters, artists, and record labels across the history of recorded music including Bob Marley, Prince, Stevie Nicks, Notorious B.I.G., James Brown, The Doors, Frankie Valli & the Four Seasons, Pete Townshend, Mick Jones (Foreigner), Smokey Robinson, Whitney Houston, Donna Summer, Ray Charles, Burt Bacharach, Harry Chapin, Neil Sedaka, Bing Crosby, Dave Brubeck, Gilberto Gil, Luther Vandross, Olivia Newton-John, Patti LaBelle, Isaac Hayes, Andre 3000, Ric Ocasek, The Cars, Eartha Kitt, Axl Rose, Steven Van Zandt, Aerosmith, Def Leppard, America, War, Teddy Pendergrass, Count Basie, Traveling Wilburys (Bob Dylan), Donny Hathaway, Joey Ramone, Scott Weiland (Stone Temple Pilots), Jerry Jeff Walker, Bob Burns (Lynyrd Skynyrd), Robert “Kool” Bell, George Brown (Kool & The Gang), Sly & The Family Stone, Phil Lynott (Thin Lizzy), Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Paul Rodgers, Free, The Cranberries, Steve Cropper, Sarah McLachlan, Alice In Chains, Mike Edwards (Jesus Jones), Air Supply, Nuno Bettencourt (Extreme), Julian Casablancas (The Strokes), Huey Lewis and the News, Itzhak Perlman, PF Sloan, Glenn Gould, Gin Blossoms, Spin Doctors, Disturbed, George Merrill & Shannon Rubicam, Steve Porcaro, Styx, Keith Forsey, Jeff Porcaro, Chuck Mangione, Pat Metheny, Intocable, Chris Isaak, Sun Records, Times Music (subsidiary of the Times of India Group), Nas Nuvens Music Group, and many more.

The songs represented by Primary Wave include over 1,000 Top 10 singles and over 400 #1 hits. Since its inception in 2006, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services, and marketing campaigns for its artists.

Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace, as well as nurturing young talent to become legends themselves. This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners.

As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but impact and influence culture.