- In 2007, Primary Wave significantly expanded its publishing portfolio through strategic investments in both living legends and iconic estates. Major songwriter and artist partnerships included John Oates, Julian Lennon (including publishing interests in songs by The Beatles), Maurice White, Daniel Johnston, Holly Knight, Six Degrees Records, Justin Furstenfeld (Blue October) and Lamont Dozier, further establishing Primary Wave as a leader in heritage catalog acquisition and management.
- During this period, the company helped pioneer the modern active catalog marketing model, leveraging sync licensing, brand partnerships, advertising, film, and television placements to introduce classic songs to new generations of fans.
- Primary Wave also expanded its corporate footprint by opening a new New York office at 275 Madison Avenue and launched what would become a signature industry tradition by hosting its first annual Pre-Grammy Party at the SLS Hotel in Beverly Hills.