Formation of Primary Wave IP Investment Management
In 2016, Primary Wave formed its asset management arm, Primary Wave IP Investment Management, securing its first institutional investment of approximately $300 million.
This marked a transformational shift — positioning the company to scale catalog acquisitions with long-term institutional backing.
Major Catalog Acquisitions Begin Scaling
With new capital in place, Primary Wave launched an aggressive acquisition campaign, adding major cultural figures to its portfolio, including Smokey Robinson, Steve Cropper, and Larry Smith (Kurtis Blow’s “The Brakes”).
Marketing & Sync Highlights
- CeeLo Green’s “Music To My Soul” featured in the trailer for Universal Pictures’ Almost Christmas
- L.P’s “Muddy Waters” placed in the season finale of Netflix’s Orange Is the New Black