PRIMARY WAVE MUSIC PARTNERS WITH MEXICAN MUSIC POWERHOUSE INTOCABLE

PRIMARY WAVE MUSIC PARTNERS WITH GRAMMY WINNING, GENRE-DEFINING MEXICAN MUSIC POWERHOUSE INTOCABLE

SONGS INCLUDE “FUERTE NO SOY,” “ME GUSTA MI VIDA,” “UN POQUITO TUYO,” “SI ME DUELE”, QUE DUELA,” “SUEÑA,” AND OTHERS

“On the band’s 2019 album Percepción, the track ‘Tu Soledad y la Mía’ begins with the hum of an electric guitar and a rock ’n’ roll drum fill. When the first chorus segues into an accordion solo, Muñoz takes off into wondrous new directions. His melody twists and spirals, a haunting, timeless lament that would feel at home in many different styles and settings.”

-Los Angeles Times

“Others have tried to imitate their Norteño music but have failed because Intocable is without a doubt unmatchable.”

-Fontana Herald News

New York, NY (June 1, 2026) – Primary Wave Music, the leading independent publisher of iconic and legendary music in the world, has announced today its partnership with the Grammy-winning, genre defining, and legendary Mexican Music powerhouse Intocable. Terms of the deal will see the publisher partner with the critically acclaimed band on their catalog of music, as well as name, image and likeness. Terms of the partnership will also give the band access to Primary Wave’s marketing team and publishing infrastructure, which includes digital strategy, licensing, synch opportunities, and film & TV production.

Formed in the early 1990s, Intocable has sold more than 4 million albums, has sold-out arenas throughout the Americas, is set to receive a star on the Hollywood Walk of Fame, and has seen 15 of their albums shoot straight to the number one slot on Billboard’s Regional Mexican albums chart. With all of these incredible accolades, as well as two Grammy Awards, three Latin Grammy Awards, and two Billboard Regional Mexican Awards, Intocable is one of the most influential bands in Tejano and Norteño music.

Included in the deal are some of the band’s biggest hits across their incredible and acclaimed repertoire that includes over 20 studio, live, and compilation albums. Songs include their most beloved and iconic tracks including their number one singles “Fuerte No Soy,” “Mi Gusta Mi Vida,” “Sueña,” “Te Amo (Para Siempre),” “Si Me Duele, Que Duela,” and “Un Poquito Tuyo.” Several of these recordings appear on the group’s two Grammy winning albums, Intimamente and Classic – which won for Best Regional Mexican/Norteño Album both times. Intocable has achieved 21 number one hits and an astounding 47 top ten hits, solidifying them among the top artists in the charts’ history.

“We’re excited to partner with Primary Wave and begin this new chapter together,” said Ricky Muñoz. He continues, “Their vision, passion for music, and commitment to preserving artistic legacy make them the perfect team to help us continue expanding the reach of Intocable’s music for generations to come.”

Samantha Rhulen, Primary Wave’s SVP of Business & Legal Affairs, adds “Primary Wave’s partnership with Intocable underscores the enduring value of culturally significant music. They are one of the most influential groups in Mexican music and we’re excited to invest in their catalog, creating new opportunities for long-term global growth.”

Intocable was represented in the deal by Jeremy Rosen, Oscar Carrasco (manager), Diana Zapata (catalog manager), and Alex Hartnett (lawyer).

About Intocable

For more than three decades, Intocable has defined and elevated the sound of Mexican music, becoming one of the most influential and respected groups in the genre’s history. Formed in the early 1990s in Zapata, Texas, the band emerged during a pivotal era for Tejano and Norteño music, quickly distinguishing themselves with a signature blend of heartfelt lyricism, polished musicianship, and a modern approach to traditional sounds. Led by frontman Ricky Muñoz alongside co-founder René Martínez, Intocable began building a loyal following through relentless touring and a deep connection with their audience. Their early releases laid the groundwork for a breakthrough that would come in the mid to late 1990s, as albums like Llévame Contigo and Es Para Ti propelled the group into the mainstream. With a distinct sound rooted in Norteño traditions but elevated through contemporary production and emotionally resonant storytelling, Intocable redefined the possibilities of the genre. As their popularity grew, so did their influence, bridging cultural gaps and introducing Mexican music to broader audiences across the United States and beyond. Throughout their career, Intocable has achieved remarkable milestones, including multiple Billboard, Grammy®, and Latin Grammy® recognitions, along with prestigious Lifetime Achievement honors. Their music has not only topped charts but also filled arenas across the United States and Mexico, solidifying their reputation as a powerhouse live act with a deeply loyal global fanbase. In 2026, the group continues to celebrate its enduring impact with the highly successful “Cultura Tour,” bringing their signature sound to audiences across major cities. That same year marked a historic milestone as Intocable was named to the Hollywood Walk of Fame Class of 2026, further cementing their cultural significance. They also hold the distinction of being the second act with the most No. 1 hits on Billboard’s Regional Mexican Airplay chart, and the first Norteño group to launch a dedicated station on SiriusXM. Their influence extends even further, earning placement among Billboard’s “Top Latin Artists of the 21st Century” and recognition as one of the “Best Regional Mexican Acts of All Time.” Continuing to push creative boundaries, Intocable’s recent short film, Estamos Todos, highlights their commitment to purpose driven artistry. The project delivers a powerful message of unity, hope, and healing, proving that their music transcends language, borders, and generations. With a legacy rooted in innovation, resilience, and heart, Intocable remains a defining force in Latin music, inspiring new generations while honoring the traditions that shaped them.