Paul Blair p/k/a White Shadow, is a Grammy nominated producer & writer, DJ, designer, and entrepreneur based in Los Angeles, CA. W/S has produced 3 Billboard #1 Albums and 5 Billboard Top 40 singles. He has appeared on the cover of DJ Times, and in the pages of Rolling Stone, GQ, People, W Magazine, Variety, and hundreds of other publications. W/S is a recurring character on the E! series Evan + Ashlee and has appeared on E! News, 60 Minutes, and Good Morning America. He has published records by Lady Gaga, Pitbull, DNCE, Nick Jonas, Julia Michaels, Selena Gomez, SIA, Lil Jon, and more. W/S is also the global music director for the W Hotel brand and official tour DJ for Lady Gaga.