< Jen Calonita will be signing free advance copies of her newest book, Reality Check, at select camps,” says Lisa Ickowicz of Little, Brown. “After last year’s successful campaign, we were eager to get involved again. It’s a great opportunity to introduce kids directly to authors in a fun, interactive environment.”
Many of Camplified’s sponsors and brands will also collaborate with the musicians to further bring excitement and camaraderie to the camps. Stardoll.com, new to the tour, offers its over 63 million members a place to express themselves through fashion, and they plan to host a Design Challenge inside the Stardoll Pink Tent where campers can customize t-shirts that will then be judged by the musicians. “Design Challenge winners will be announced on stage during the live performance, getting instant fame throughout the camp and on Stardoll.com,” says Matt Palmer, Executive Vice President and General Manager of Stardoll. “Stardoll and Camplified have a synergistic fit in both demographic reach and entertainment value that we bring to the kids, tweens and teens.” Cartoon Network, Samsung T-Mobile, Epiphone Guitar, EdisonLearning, Juicy Juice and Generation Cures will also be participating throughout the tour.
The Camplified tour continues to grow year after year and will be expanding from the Northeast into the Midwest this summer, hitting a wide variety of both residential and day camps. “Camplified allows campers to have fun and benefit from great music in a safe setting,” says Jason Silberman, Director of Camp Matoaka, in Smithfield, Maine. “Last summer was the first time the program came to Camp Matoaka, and the girls were beyond excited to watch emerging young artists take the stage. What’s more fun than a concert at camp?”