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Celebrate Valentine’s Day with Primary Wave!

February 13th, 2024

This Valentine’s Day, don’t miss your shot to enter some amazing love contests from our artists!


Boy George & The Culture Club

Love is love is nothing without YOU! Culture Club wants to hear YOUR unique love stories! Join their #LoveIsLove campaign by sharing your tales of love, acceptance, and joy. Tag @BoyGeorgeOfficial and @CultureClubOfficial, and use the hashtag #LoveIsLove to be featured on their socials β€οΈπŸ§‘πŸ’›πŸ’šπŸ’™


Melissa Etheridge

This Valentine’s season, share how you celebrate love with Melissa! Tag @melissa_etheridge (@metheridge on X) and use the hashtag #MEandMyLove to share how Melissa has influenced your love story, and you may be featured on Melissa’s social channels!

Melissa’s Love Quiz!
Express your love this Valentine’s Season with the help of Melissa’s Valentine’s cards! Take the new Melissa love quiz to find the perfect Valentine’s Day cards to share with your special someone here πŸ’ž

Whitney Houston

Valentine’s Day Playlist
Enjoy Whitney Houston’s classic love songs set to a romantic ambiance – Streaming February 14 on Whitney Houston’s Official YouTube channelπŸ’œ


Air Supply

Air Supply x Smule
Have you ever wanted to sing with Air Supply? Join Russell and Graham on Smule for a special duet of β€œAll Out Of Love.” And don’t forget to tag Air Supply in your videos! Click here to start your duet!

Love Letters Concert Premiere
Celebrate Valentines Day with Air Supply as they’ll be airing our Love Letters concert in full on the Air Supply Official Youtube channel.
Graham and Russell will then be hosting an exclusive Afterparty following the show. ✨
Subscribe + Watch all day long February 14th starting at 7a EST / 1p CET / 8p PHT.

Boyz II Men

Show off your Boyz II Men Memorabilia, tell the story behind it & use #LOVELEGACY on all platforms for a chance to be featured and shared on the Boyz II Men social channels. A random entry will be chosen to win a dinner gift card from Chilli’s.

Paul Anka

Which Paul Anka Song Are You?
Take the quiz and find out which of Paul’s songs tell the story of your love life. Be sure to share your results on your page and tag Paul Anka! All submissions will be entered to win a pair of free concert tickets to an upcoming show. Take the quiz here!


Olivia Newton-John

Valentine’s Day Playlist
Tune in to Olivia Newton-John’s Official YouTube channel and set a romantic tone with the Love Hearth playlist, featuring Olivia Newton-John’s greatest love songs 🌹