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The Tenor’s Join Primary Wave Roster

April 19th, 2017

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New York, NY (April 19, 2017) – Award winning and multi-platinum recording artists,

The Tenors, add US-based Primary Wave Entertainment to their management team to join forces with long-standing Canadian manager Jeffrey Latimer. This co-management deal solidifies a partnership between two entertainment companies to elevate The Tenors brand around the world. The trio joins Primary Wave’s impressive roster of management clients including CeeLo Green, Melissa Etheridge, Fantasia, Brandy, Cypress Hill,  Eric Benét, Goodie Mobb, Plain White T’s and more.

Barbara Rose, a partner in Primary Wave’s talent management division and based in the company’s west coast office, will handle day to day responsibilities for The Tenors along with their Canadian manager Jeffrey Latimer, President of Jeffrey Latimer Entertainment, who has managed The Tenors since 2008.

“We are excited to add Primary Wave to our management team, joining forces with Jeffrey Latimer,” said The Tenors. “This new partnership gives us an opportunity to grow our brand and bring our music to a wider audience in the US, Canada and around the world.”

“I have known and respected Barbara for many years and I’m thrilled to be partnering with her team at Primary Wave. There are no limits to what we can achieve together to reach new milestones for The Tenors and their brand.” said Latimer.

“We couldn’t be more thrilled to be working with these amazingly, talented singers and entertainers,” says Primary Wave Entertainment’s Barbara Rose. She goes on, “I’ve admired The Tenors from afar and can’t wait to travel on this journey with them to new heights.”

The Tenors have been thrilling audiences around the world with their powerful songs and outstanding harmonies. Blending classical music and contemporary pop, the band has achieved international success, showcasing their undeniable charm and diverse vocal styles, and performing over 700 shows on five continents.

The Canadian vocal supergroup has performed for several Presidents of the United States, including at the White House Christmas Tree Lighting for the Obama Family; the world leaders at the G20 Summit in Toronto; the Music For Mercy Event at the Roman Forum and broadcast nationally on RAI UNO television in Italy; in Vancouver for the opening ceremonies of the XXI Olympic Winter Games; and for Her Majesty The Queen’s Diamond Jubilee and most recently for her 90th birthday celebrations at Windsor Castle.

The Tenors have had the honor of sharing the stage with some of the biggest names in music including Sir Paul McCartney, Sarah McLachlan, Sting, Andrea Bocelli, Sir Elton John, Justin Bieber, Kyle Minogue, Smokey Robinson, Stevie Wonder and David Foster. They have also made over 150 television appearances including The Oprah Winfrey Show with Celine Dion and the Primetime Emmy Awards Broadcast.


Primary Wave Music Publishing was founded in 2006 and specializes in the acquisition and unique marketing of iconic and legendary artists and songs. Over the years the company has acquired the copyrights of over 15,000 songs from the catalogs of legendary artists such as Kurt Cobain, Steven Tyler, John Lennon, Def Leppard, Hall & Oates, Chicago, Maurice White, Graham Parker, Daniel Johnston, Steven Curtis Chapman, Lamont Dozier, Steve Cropper and many others.As a company, we strive for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Primary Wave has strategically grown over the last 10 years into a full service music and entertainment powerhouse that includes Brand Synergy Group, Brightshop Digital Marketing, publicity, Film/TV development, and a talent & literary management company. Under the Primary Wave umbrella there are two core businesses, Primary Wave Music Publishing and its’ sister company, Primary Wave Entertainment. Primary Wave Entertainment is a powerhouse talent management company that provides full access and opportunities for their clients, working closely with them to guide their careers and achieve their goals across the entertainment landscape. Collectively, the new talent management roster includes: CeeLo Green, Melissa Etheridge, Fantasia, Cypress Hill, Eric Benét, Brandy, Isac Elliot, Plain White T’s, producer/DJ Audien, Erick Morillo, plus music writers/producers Jon Levine, DANJA, Mag and Mitch Allan; and the Film/TV roster includes, Golden Globe winner Gina Rodriguez, Mayim Bialik, David Arquette, Elle McPherson, Peter Facinelli, Gabrielle Union, AJ Cook, William Fichtner, Nia Long, Donald Faison, Paula Patton, Mike Epps, as well as Oscar winning screenwriters/directors Jim Rash (Descendants), Mike Radford (Il Postino) and Bobby Moresco (Crash), Oni Press, among others. The company’s Film/TV production arm was responsible for creating, developing and/or producing a number of critically acclaimed TV shows and films including CeeLo Green’s “The Good Life,” “The Coldest City” featuring Charlize Theron, and the recently announced Primary Wave Productions’ “Loudermilk” and “Swallows,” and more.

With just three employees in 2006, Primary Wave has grown to a company of 70+ employees today, with offices in New York and Los Angeles. With a team of the industry’s finest executives, Primary Wave is consistently growing and looking towards the future, focusing on integrating all aspects of creative acts.