Primary Wave on

*Audio also managed in Spotify App

Ride The Wave! Sign up for our Mailing List for updates.

* indicates required

Etheridge Botanicals Presents: “It’s Cool To Be Kind”

April 16th, 2021


Etheridge Botanicals Presents: “It’s Cool To Be Kind”

2-hour LIVE 4/20 Special on Etheridge TV

 “We’re gonna do a special two-hour show…lots of jams, lots of really great music to just kind of bliss out. I think it’s really important to celebrate plant medicine and that’s what we’re gonna be doing on 4/20. Come join us!”

– Melissa Etheridge

Please join Melissa Etheridge as she celebrates 4/20 with “It’s Cool To Be Kind,” a 2 hour live stream rock concert, presented by Etheridge Botanicals. A long-time advocate for the legalization of marijuana and its healing benefits, Melissa recently shared her own beliefs on the subject with great artistry through her 2019, critically acclaimed album, The Medicine Show. Melissa will be playing 420 influenced covers as well as her own jams on April 20 at 3pm PST/6pm EST when she streams live on her Etheridge TV platform. This special two-hour event will replace her usual Cover Song Tuesday which will resume next week. Single tickets, subscriptions, and VIP packages can be found at

Etheridge Botanicals, a compassion-based company, finds its roots in the legacy of the California cannabis movement. Co-founded by Grammy Award winning rock icon, Melissa Etheridge, the budding holistic lifestyle brand promotes wellness through the care of their line of artisan-made cannabis products, and message of hopeful advocacy. With emphasis on finding togetherness and healing, Etheridge Botanicals shares their support for communities by backing The Etheridge Foundation, The Last Prisoner Project, the Santa Cruz Diversity Project, and WAMM Phytotherapies. Committed to inspiring positive well-being, Etheridge Botanicals takes pride in their mission to uphold wellness as a human right.