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Larry Mestel Listed in Variety 500

December 19th, 2023

Larry Mestel, Primary Wave’s Founder and CEO, was listed in Variety’s 500 Entertainment Leaders and Icons! See below and HERE for the full feature.

Larry Mestel


Mestel’s mighty independent publisher shows no signs of slowing its aggressive growth, as deals and partnerships forged in 2023 added more than $500 million in value to the company’s assets. Among the more notable signings were affiliations with the Doors, Steven Van Zandt, the estates of Isaac Hayes and Kool & the Gang’s George Brown and a significant investment in India’s Times Music. A fun project this year for Primary’s branding team was a Mattel deal to create Stevie Nicks’ Barbie doll, long a hope of the singer. And in a year when the world lost beloved songwriter Burt Bacharach, Primary Wave — which took over marketing and administering his catalog in 2020 — enabled his first No. 1 hit in almost 20 years, as a sample on Doja Cat’s “Paint the Town Red” earned him a writer’s credit on the record that topped both the Hot 100 and the Billboard Global 200.