PRIMARY VIOLATOR SIGNS NEW MANAGEMENT DEALS
WITH R&B ARTIST GINUWINE & SOUTHERN RAPPER YO GOTTI
NEW YORK, N.Y. (December 5th, 2011) — Primary Violator, the new powerhouse talent management company that recently merged the artist rosters of Primary Wave Talent Management and Violator Management, is proud to announce that they have signed a management deal with multi-platinum R&B artist Ginuwine as well as Yo Gotti, one of the south’s finest rappers. By signing this new management deal with Primary Violator, both artists will have access to an array of additional services via Primary Wave’s in-house branding company Brand Synergy Group, digital marketing company BrightShop, Violator’s Brand Asset Group, as well as utilizing Primary Wave’s in-house film, television, video game, commercial advertising and TV development team.
Ginuwine, known for his 90’s hit single “Pony” produced by Timbaland is making a return to the studio after taking a break from music to focus on his family. He is currently writing and recording new music outside of Washington D.C. and is releasing a new album in the second quarter of 2012. Southern rapper Yo Gotti is also in the studio finishing his 2nd album “Live from the Kitchen”, which is slated for a February 2012 release. This new album will take Gotti from street sensation to national star and features production from Cool & Dre (Lil Wayne, The Game), Shawty Redd (Young Jeezy, Snoop Dogg), DJ Toomp (T.I., Kanye West) and others.
Ginuwine and Yo Gotti will join the Primary Violator talent management roster which includes artist such as Cee Lo Green, 50 Cent, Busta Rhymes, Eric Benet, LL Cool J, Volbeat, Brian Kennedy and many more. Ginuwine and Yo Gotti are also the first artists to sign with the new talent management company since Primary Wave Music, one of the largest independent music publishing, marketing, branding and talent management companies in the United States, and Chris Lighty‘s Violator Management announced their management merger in September 2011.
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About Primary Wave Music:
Primary Wave is one of the largest independent music publishing, marketing and talent management companies in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group, as well as marketing and administration agreements with Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as CeeLo Green, Eric Benet, Cody Simpson, GMD3, David Garrett, Saving Abel, Taddy Porter, Volbeat, and as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave Talent Management merged with Violator Management in October 2011 to form the new management division, Primary Violator, which is also the home of Violator’s artist roster which includes Busta Rhymes, 50 Cent, and LL Cool J among others. Primary Wave also has an in-house branding company Brand Synergy Group, digital marketing company BrightShop, and a television development team, which all support the management and publishing artist roster as well as retaining third party clients. Primary Wave is based in New York with offices in Los Angeles.
About Violator Management:
Violator Management is one of the most prolific and successful talent management firms in the United States. Founded by music veteran Chris Lighty, who was named “one of the most influential talent managers” by Forbes Magazine, the agency is known for handling a broad range of services such as film, television, publishing, video games, fashion and lifestyle endorsements and health supplements deals for its superstar client roster including Curtis “50 Cent” Jackson, Sean “Diddy” Combs, Mariah Carey, LL Cool J, Busta Rhymes, Soulja Boy and Diggy Simmons. In 2007, Lighty established Brand Asset Group (BAG), an integrated marketing company which provides strategic entertainment-based solutions for Fortune 500 companies.
Press Contact:
Anne Watkins | Primary Wave Music
awatkins@primarywavemusic.com | 212.584.8065