Primary Power 100 đź’Ş We’re proud to share that Primary Wave executives Larry Mestel, Justin Shukat, Adam Lowenberg, and Ramon Villa are listed as #4 in billboard’s Power 100 for Catalog Rights Management list!
““The quality of the songs in our catalog continues to grow and find new audiences through interpolations, remixes and covers,” Shukat says. Primary Wave deals also added Jackson Browne, Itzhak Perlman and Jill Scott to the company roster, Villa says. Lowenberg notes that 2026 marks the company’s 20th anniversary, having grown from a staff of four beginning in April 2006 to a “multibillion-dollar company with almost 150” staffers.”
Additionally, Larry is featured as #18 on Billboard’s main Power 100 Leaderboard!
“In 2013, Billboard reported that a number of music publishers privately bad-mouthed the then-7-year-old Primary Wave and its mantra of “marketing, marketing, marketing” for the music assets it acquired. What a difference a decade makes. Now publishers and other catalog investors are currently emulating Primary Wave’s strategy of investing in artists’ brands as well as their song catalogs and master-recording royalties.”
Read more at Billboard.com
