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Primary Wave & Motel 6 Launch Tour

May 24th, 2010



Sponsored by & Dunder Mifflin

NEW YORK, NY MAY 24, 2010 – Primary Wave Music one of the largest music publishing and marketing companies in the United States and Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, announced today the launch of the inaugural “Motel 6 Rock Yourself To Sleep Tour,” an extension of their highly successful “Rock Yourself To Sleep” campaign which offers free lodging to touring bands.  The 42-city national tour kicks off June 10th in Altoona, PA.

Fearless Records recording artist Every Avenue will headline, with special guests Sing It Loud, The Secret Handshake and There For Tomorrow.  Three additional bands will win an opening slot on the tour by entering the “Rock Yourself To Sleep Tour Contest” running online at

Sponsoring the tour are, the nation's leading bedding tele-retailer and regional paper and office supply distributor Dunder Mifflin.  All bands will receive free lodging provided by Motel 6 throughout the entire run of the tour.

“This tour is an extension and part of the natural progression of our ‘Rock Yourself To Sleep’ brand”, noted Devin Lasker, Partner/Chief Imagination Officer for Primary Wave.  “What started as a campaign offering some very deserving bands free lodging, has very quickly turned into our own 42-city, national tour.  We look forward to building the “Motel 6 Rock Yourself To Sleep Tour” into one of the most powerful brands in the touring business”.

“We are proud to kick-off this collaborative effort aimed at gaining maximum exposure for young bands to their fan base,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6.  “We are happy to support the cause by providing these musicians with a clean, comfortable place to rest after each of their nationwide shows.”

“A great night’s sleep is crucial for musicians to keep up their endurance and energy as they tour,” said Adam Blank, Chief Operating Officer, “ is excited to support these musicians and music-lovers alike as they conquer rock-n-roll, one city at a time.”

Tour Dates

6/10 Altoona, PA           6/22 Tempe, AZ          7/3 Denver, CO        7/15 Orlando, FL

6/11 Allentown, PA       6/23 Pomona, CA        7/5 Omaha, NE        7/16 Atlanta, GA

6/12 Poughkeepsie, NY 6/24 Los Angeles, CA  7/6 St. Paul, MN      7/17 Raleigh, NC

6/13 Pittsburgh, PA       6/25 San Diego, CA     7/7 Chicago, IL          7/18 Virginia Bch, VA

6/15 St. Louis, MO         6/26 Fresno, CA          7/9 Memphis, TN         7/20 New York, NY

6/16 Tulsa, OK            6/27 Sacramento, CA   7/10 Nashville, TN      7/21 Towson, MD

6/17 Austin, TX           6/28 San Fran, CA       7/11 Columbia, SC     7/22 Long Island, NY

6/18 Houston, TX        6/29 Portland, OR        7/12 Jacksonville, FL   7/23 Philly, PA

6/19 Dallas, TX           6/30 Seattle, WA          7/13 Tampa, FL           7/24 Worcester, MA

6/20 Lubbock, TX       7/2 Salt Lake City, UT 7/14 Ft Lauderdale, FL   7/25 Albany, NY

7/28 Cleveland, OH    7/29 Grand Rapids, MI