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PRIMARY WAVE MUSIC LAUNCHES IN-HOUSE PUBLIC RELATIONS DEPARTMENT

August 23rd, 2011

 

For Immediate Release:

 

 

PRIMARY WAVE MUSIC LAUNCHES IN-HOUSE PUBLIC RELATIONS DEPARTMENT

Providing Primary Wave Artists with Another Resource to Help Build their Brand

 

New York, NY (August 23rd, 2011) — Primary Wave Music was founded in 2006 with the purchase of the Kurt Cobain music catalog and since has quickly grown into one of the largest independent music publishing, marketing, branding and talent management companies in the United States. To further build upon this full-service music entertainment company, Primary Wave Music‘s CEO, Larry Mestel has brought in publicist Anne Watkins, formerly of Lizzie Grubman PR, to launch the in-house publicity department at Primary Wave Music. Developing this new PR department gives the artists at Primary Wave Music yet another brand-building resource, in addition to their already established in-house branding company Brand Synergy Group, digital marketing company BrightShop, management team as well as Primary Wave’s in-house film, television, video game & commercial advertising and TV development team.

 

Watkins has worked in the public relations entertainment industry for over six years and prior to joining Primary Wave Music, Anne was a leading Account Executive at Lizzie Grubman Public Relations, where she spearheaded PR campaigns for celebrity & music talent including Billy Baldwin, rapper Plies, Victoria’s Secret model Kylie Bisutti, Chynna Phillips, Simon Rex as well as fashion and lifestyle brands such as Custo Barcelona, Beezag, SuperTrash and more.

 

As Director of PR, Watkins and her team will support Primary Wave’s management clients including CeeLo Green, Eric Benet, Cam Meekins, GMD3, Volbeat and Taddy Porter as well as Primary Wave’s digital marketing company BrightShop, who represents artists such as actress Meital Dohan, recording artist Alex Young, teen pop-rock-duo Michael & Marisa and more. Additional responsibilities will include, launching strategic PR campaigns around Primary Wave’s publishing clients & branding projects; event coordination & celebrity wrangling for the company’s annual Grammy party and overall, connecting Primary Wave and their clients with key press opportunities that will build positive buzz and keep them constantly in the news delivering the right message to further develop their artists’ fan-base and brands.

 

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About Primary Wave Music:

Primary Wave is one of the largest independent music publishing, marketing and talent management companies in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group,  as well as marketing and administration agreements with Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as CeeLo Green, Eric Benet, Cody Simpson, GMD3, David Garrett, Saving Abel, Taddy Porter, Volbeat, and as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave also has an in-house branding company Brand Synergy Group, digital marketing company BrightShop, and a television development team, which all support the management and publishing artist roster as well as retaining third party clients. Primary Wave is based in New York with offices in Los Angeles.

 

Press Contact:

Anne Watkins | Primary Wave Music

awatkins@primarywavemusic.com | 212.584.8065