NEW YORK, NY, JUNE 29, 2009 — Primary Wave Music Publishing and Marketing today announced that it has entered into a Joint Venture with music industry veterans Rick Smith of Wild Justice and Scott Frazier of Overtone Music Group, under the Primary Wave Music Management umbrella. With five artists currently under management on the roster including Saving Abel, Taddy Porter, Crowfield, Abby Owens and Rookie of the Year. Smith and Frazier are generally regarded among the elite talent finders and developers in the rock music business.
Rick Smith and Scott Frazier have been involved in the development of such artists as Saving Abel, New Edition, John Waite, Seether, Flaw, Outspoken, Days of the New, among many others.
“Rick and Frazier are an exceptionally talented management team with a unique passion and commitment to their artists,” said Lawrence Mestel, Partner and CEO of Primary Wave. He added, “By leveraging our relationships with key players in the music, television, motion picture and advertising industries, Primary Wave will be able to add significant value to the artists signed to the new joint venture. We are very excited to be working with such an extraordinary management team and artist roster.”
“Working with Primary Wave provides us with a fantastic opportunity to broaden the appeal and exposure of our artists, while at the same time continuing to focus on the development of our artist’s careers,” said Rick Smith, co-President of the new joint venture. Co-President Scott Frazier further added, “Their expertise and successful track record in marketing and branding artists will enable us to add enormous value to our client base. This venture essentially puts us at the forefront of the future music business model, providing the leverage and resources to break acts in a very creative and strategic manner.”