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PRIMARY WAVE: THE TURNING POINT

September 5th, 2013

< as a publishing business. Publishing assets were a way to get the business started. Other publishers looked at it as a finance model or a bank transaction; I looked at it as a brand marketing business to help artists, through publishing, to market their music. So whether it's artists for management, artists for songs for publishing, artists for records, etc., to me there are brands that needed to be marketed and managed.”

 

Primary Wave bought out Plainfield’s interest when the hedge fund closed and liquidated around 2012.

 

On the BMG deal, Allen & Company acted as financial advisor to Primary Wave with Paul Hastings as legal counsel. Manatt, Phelps & Phillips acted as legal counsel to BMG.