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Primary Wave x Billboard 2024 Pre-Grammy Party Recap

February 22nd, 2024

A few weeks ago, we teamed up with Billboard to host one of the hottest events of Grammy week – our annual pre-Grammy party! πŸͺ©πŸŽΆπŸ† from surprise appearances by icons like the Hamburglar on the red carpet to the electrifying beats spun by CeeLo Green, our star-studded extravaganza set the tone for one of the most thrilling events of Grammy week. Held at the Waldorf Astoria Hotel in Beverly Hills and with an array of artists, influencers, and industry vets, we partied like it was 1999 πŸ’œ. A massive shout out to everyone who joined us and helped make this year’s pre-Grammy party an absolute sensation!