FOR IMMEDIATE RELEASE:
MOTEL 6 AND PRIMARY WAVE MUSIC ANNOUNCE THE FALL 2011
“ROCK YOURSELF TO SLEEP” TOUR
THREE UP-AND-COMING BANDS TO WIN SPOTS ON TOUR WITH ALESANA
NEW YORK, NY (August 24, 2011) — Motel 6 and Primary Wave Music, one of the largest music publishing, marketing, branding and talent management companies in the United States, announce the third “Rock Yourself to Sleep” Tour will kick-off on October 13, 2011 with Epitaph Records band ALESANA as the headliner. Similar to the last two years, there is a companion contest leading up to the tour, which gives three up-and-coming bands the opportunity to open for Alesana on this six week national tour, as well as free rooms. Bands can enter the contest on www.RockYourselftoSleep.com with their ReverbNation account.
“Over the past two years, Rock Yourself To Sleep has solidified itself as one of the industry’s premier touring properties. We’re very excited to have the guys from Alesana headline our Fall tour and look forward to another successful run”, states Devin Lasker, Chief Imagination Officer at Primary Wave Music and creator of Rock Yourself To Sleep.
Bands will have until September 25, 2011 to motivate fans to vote for them in head-to-head style competitions. Then, the ten bands with the most votes will have until October 2 to have fans vote for them; three winners will be chosen from the five bands with the most votes by a panel of music industry professionals as well as Alesana and revealed on October 4.
“We are very excited to be headlining this year's Motel 6 Rock Yourself To Sleep Tour! Our new story releases at the same time which means we will be playing some brand new songs! Come hang out and be the first to see the new music live and in person!” adds Shawn Milke, Lead Singer of Alesana.
Packaged by The Agency Group, one of the world's foremost entertainment booking agencies, the Rock Yourself To Sleep Tour gives developing bands an opportunity to become a part of a national six week tour without having to worry about the financial restrictions like accommodations; at the same time, this tour also connects national brands with the hard to reach 18 — 24 demographic. Previous contests have garnered over 100 million impressions for Motel 6 and other tour sponsors including Papa John’s and 1800mattress.com. This tour has also given artists a platform to grow their fanbase and help launch their careers like previous headliners of the Rock Yourself To Sleep Tour including EVERY AVENUE and WE CAME AS ROMANS.
“Motel 6 is proud to sponsor the Rock Yourself to Sleep 2011 fall tour,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We support the dedicated and creative efforts of up-and-coming musicians and look forward to seeing them at Motel 6.”
Fans are invited to pre-order Alesana’s new album “A Place Where The Sun Is Silent” at www.epitaphstore.com and stream the track “Gilded Masquerade” by going to Altpress.com. Also, check out Alesanaofficial.com/events for VIP links.
For a full band line up of the 2011 Fall Rock Yourself To Sleep Tour, please visit www.RockYourselfToSleep.com.
Fall 2011 Rock Yourself To Sleep Tour Dates:
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Thu-Oct-13 |
Worcester, MA |
Palladium |
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Fri-Oct-14 |
Philadelphia, PA |
TLA |
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Sat-Oct-15 |
New York, NY |
Irving Plaza |
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Sun-Oct-16 |
Albany, NY |
Northern Lights |
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Mon-Oct-17 |
Buffalo, NY |
Xtreme Wheels |
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Tue-Oct-18 |
Pittsburgh, PA |
Mr. Smalls |
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Wed-Oct-19 |
Cleveland, OH |
Peabodys |
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Thu-Oct-20 |
Detroit, MI |
Crofoot |
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Fri-Oct-21 |
Chicago, IL |
Metro |
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Sat-Oct-22 |
Sauget, IL |
Pops |
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Mon-Oct-24 |
Denver, CO |
Summit |
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Tue-Oct-25 |
Salt Lake City, UT |
The Complex |
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Thu-Oct-27 |
Seattle, WA |
El Corazon |
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Fri-Oct-28 |
Portland, OR |
Hawthorne Theatre |
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Sat-Oct-29 |
Sacramento, CA |
Ace of Spades |
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Sun-Oct-30 |
San Francisco, CA |
Regency |
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Tue-Nov-01 |
Lancaster, CA |
Allied Arts Cedar Center |
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Thu-Nov-03 |
Los Angeles, CA |
House of Blues |
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Fri-Nov-04 |
Pomona, CA |
Glasshouse 1H |
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Sat-Nov-05 |
San Diego, CA |
Soma |
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Sun-Nov-06 |
Phoenix, AZ |
Marquee |
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Mon-Nov07 |
Tucson, AZ |
Rialto Theatre |
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Tue-Nov-08 |
Albuquerque, NM |
Sunshine Theatre |
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Wed-Nov09 |
El Paso, TX |
Club 101 |
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Thu-Nov-10 |
Dallas, TX |
The Door |
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Fri-Nov-11 |
Houston, TX |
Warehouse |
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Sat-Nov-12 |
San Antonio, TX |
White Rabbit |
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Sun-Nov-13 |
New Orleans, LA |
House of Blues |
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Mon-Nov14 |
Birmingham, AL |
Zydeco |
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Wed-Nov16 |
Tampa, FL |
State Theatre |
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Thu-Nov-17 |
Ft. Lauderdale, FL |
Revolution |
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Fri-Nov-18 |
Orlando, FL |
Firestone |
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Sat-Nov-19 |
Atlanta, GA |
Masquerade |
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Sun-Nov-20 |
Raleigh, NC |
The Brewery |
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About Primary Wave Music:
Primary Wave is one of the largest independent music publishing, marketing and talent management companies in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group, as well as marketing and administration agreements with Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as CeeLo Green, Eric Benet, Cody Simpson, GMD3, David Garrett, Saving Abel, Taddy Porter, Volbeat, and as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave also has an in-house branding company Brand Synergy Group, digital marketing company BrightShop, and a television development team, which all support the management and publishing artist roster as well as retaining third party clients. Primary Wave is based in New York with offices in Los Angeles.
About Motel 6:
Motel 6 offers the lowest price of any national chain at more than 1,100 company-owned and franchised locations throughout the United States and Canada. For 25 years, Motel 6 has used the tagline, “We’ll leave the light on for you®,” earning the chain the highest brand recognition in the economy lodging segment. Motel 6 was the first national pet friendly chain, welcoming pets since 1962. Standard amenities include free local phone calls, no long distance access charges, free morning coffee and an expanded cable channel line-up. Most locations offer Wi-Fi Internet access, swimming pools and guest laundry facilities. For more information, visit www.motel6.com.
Press Contact:
Anne Watkins |Primary Wave Music
212.584.8065 | awatkins@primarywavemusic.com