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Super Bowl Sunday Sync Recap

February 10th, 2026

This past Sunday, Primary Wave’s legendary catalogs & icons were represented across all aspects of Super Bowl LX in a record-breaking amount of sync spots!! Check them out below:

 

SUPER BOWL LX

James Brown – “Get Up Offa That Thang” for Levi’s

Whitney Houston – “I Will Always Love You” for Bud Light

Jim Peterik / Survivor – “Eye of the Tiger” for Michelob Ultra

INXS – “Devil Inside” for Amazon Alexa+

Lynyrd Skynyrd – “Free Bird” for Budweiser

Burt Bacharach – “South American Getaway” for Starbucks

Ramones – “Blitzkrieg Bop” for Southwest Airlines

 

 

Prince – “I Would Die 4 U” for Project Hail Mary

Henry Mancini – “Peter Gunn (Live)” by Emerson, Lake & Palmer for The Adventures of Cliff Booth (Netflix)