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About (PWE)

A Full Service Entertainment Company

Talent & Literary Management  MUSIC PUBLISHING ● Television & Film PRODUCTION  Brand Marketing  Digital Marketing

Primary Wave (PWE) is one of the largest independent music publishing, talent management, production and entertainment and branding companies in the United States, founded in 2006.

Under the Primary Wave umbrella there are two core businesses, Primary Wave Music Publishing and its’ sister company, Primary Wave Entertainment. Primary Wave Entertainment is a powerhouse talent management company that provides full access and opportunities for their clients, working closely with them to guide their careers and achieve their goals across the entertainment landscape. Collectively, the new talent management roster includes: CeeLo Green, Melissa Etheridge, Fantasia, Cypress Hill, Eric Benét, Brandy, Yanni, Plain White T’s, producer/DJ Audien, plus music writers/producers Jon Levine, DANJA, Mag and Mitch Allan; and the Film/TV roster includes, Golden Globe winner Gina Rodriguez, Mayim Bialik, Elle McPherson, Emmy award winner Kristin Chenoweth Gabrielle Union, AJ Cook, William Fichtner, Nia Long, Donald Faison, Paula Patton, Mike Epps, as well as Oscar winning screenwriters/directors Jim Rash (Descendants), Mike Radford (Il Postino) and Bobby Moresco (Crash), Oni Press, among others. The company’s Film/TV production arm was responsible for creating, developing and/or producing a number of critically acclaimed TV shows and films including “Bosch,” CeeLo Green’s “The Good Life,” “Atomic Blonde” featuring Charlize Theron, and the recently announced Primary Wave Productions’ “Loudermilk” and “Hit The Road,” and “Young Womens Honors.” 

Primary Wave Entertainment markets their unique roster of talent by using a broad rage of multi-media strategies that are both developed and executed by the team of people that make up PWE’s in-house operating divisions: Brand Synergy Group, BrightShop Digital Marketing, publicity, and TV/Film production & development. Each division supports the management and publishing roster, as well as retains third party clients.

Primary Wave Music Publishing was founded in 2006 and specializes in the acquisition and unique marketing of iconic and legendary artists and songs. Over the years the company has acquired the copyrights of over 15,000 songs from the catalogs of legendary artists such as Smokey Robinson, Kurt Cobain, Steven Tyler, John Lennon, Def Leppard, Hall & Oates, Chicago, Maurice White, Graham Parker, Daniel Johnston, Steven Curtis Chapman, Lamont Dozier, Steve Cropper, CeeLo Green, Larry Smith and many others. As a company, we strive for excellence in the pursuit of catalogs that not only reflect great songwriting, but moments of culture. Primary Wave has strategically grown over the last 11 years into a full service music and entertainment powerhouse that includes Brand Synergy Group, Brightshop Digital, publicity, Film/TV development, and a talent & literary management company. 

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