PRIMARY WAVE MUSIC’S STRATEGIC PARTNERSHIP WITH LEADING INDIAN MUSIC COMPANY TIMES MUSIC TO CREATE A MARKETING PLATFORM FOR TIMES MUSIC REPERTOIRE IN GLOBAL MARKETS & PRIMARY WAVE REPERTOIRE IN THE INDIAN MARKET
Times Music, based in Mumbai, India, is a leading music entertainment company encompassing a record label, music publishing, and talent management. Established in 1998, the company has evolved into a full-stack music business powerhouse across South-Asian genres and cultures. Times Music has two sub-labels Junglee Music for film music and “ffs.” for next-gen independent music and is a major player in the Punjabi and South-Indian music markets. Times Music is a partnership between India’s media & entertainment conglomerate The Times Group and Primary Wave. Its iconic music library spans Bollywood, Indie, Pop, Rock, Regional, and Spiritual music. Primary Wave and Times will invest further in iconic Indian catalogs and new music, as well as marketing and A&R opportunities for Times Music repertoire in global markets and Primary Wave repertoire in India.
