Marketing
Primary Wave’s Marketing Division is completely unique to the world of music publishing. Quite simply, no other music publishing company has the multi-faceted, creative depth and overall reach that we do. This enables Primary Wave to provide our artists with the innovation and execution required to significantly increase their overall brand awareness and visibility.
Brand Marketing
Primary Wave’s Brand Marketing division has become a critical resource for our clients as we seek creative platforms to enhance the catalog and increase the value of each NPS. We have a very diverse team where each member brings a unique set of skills, empowering us to stay ahead of the competition. The brand team is assertive, attacks the market to seek the next big opportunity while working across all divisions to ensure maximum exposure for the project. The seasoned team leverages relationships to build global campaigns for our artist with worldwide reach. Not only will the brand team support marque anniversaries and momentous moments, we will also develop new Intellectual Properties (IP) for our artist to co-own, resulting in generating new business and revenues for the artist.
How We Get It Done
- Defining Brand Strategy
- Brand Position
- Brand Loyalty
- Brand Equity
- Brand Differentiation
Digital Strategy + Marketing
The Digital division team at Primary Wave is a full-service, agency-like marketing team, dedicated to building artist brands, song catalogs and careers through the intersection of music and technology. We are responsible for all digital strategy and marketing for all artists on the roster, acting as artist partner. Through creative marketing campaigns, we build online mobile and Web3 communities, with an eye towards evolving the way that fans listen to, participate in, and purchase music, tickets and related products. We create, market and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.
What sets us apart?
Our creative approach and elevated execution.
Services
- Strategy Development
- DSP & Music Streaming Marketing
- Social Media & Community Management
- Data-Driven Analysis
- Content Creation
- Creative Services
- Advertising
- SEO/SEM Marketing
- E-Commerce
- Partnership Marketing & Collaborations
Strategic Marketing
Respecting the past, acknowledging the present, creating the future…this is the motto that drives our marketing team. Primary Wave delivers unique, one of a kind ideas which define the company as an anomaly amongst the competition.
Strategic marketing is the backbone of our music company’s success. By analyzing music trends and understanding our audience, we create focused campaigns that align with the target audience and listener preferences. We strategically position our artists, refine branding, and develop growth strategies that stand the test of time. This approach ensures that our marketing efforts resonate genuinely, boosting our visibility and fostering strong connections with music enthusiasts.
Press & Publicity
