LIVE NATION & PRIMARY WAVE MUSIC PARTNER TO LAUNCH
ROCK OUT KNOCK OUT: FROM THE STAGE TO THE CAGE!
A New Event Combining Live Music & Mixed Martial Arts on One Ticket, Under One Roof
Asbury Park Convention Hall — Saturday, February 18th
Tickets On Sale December 22nd at 10am
New York, NY (December 21, 2011) — There will be a whole lot of testosterone in the air as Primary Wave Music teams up with Live Nation to co-produce a new event and concept, called “Rock Out Knock Out (ROKO): From the Stage to the Cage!”. “Rock Out Knock Out” combines live music with mixed martial arts (MMA) on one ticket featuring four bands and five professional MMA fights all in one night.
“Rock Out Knock Out” is heading to the historic Asbury Park Convention Hall in New Jersey on Saturday, February 18th, 2012 for the first official ROKO event featuring the band Steel Panther as the headlining music act. Tickets go on-sale Thursday December 22nd through www.livenation.com, charge by phone and the Stone Pony and Convention Hall Box Offices. The night will consist of four bands and five professional mixed martial arts fights in one venue with a stage on one side of the room and a cage on the other, alternating between live music acts and professional MMA fights. The night will conclude with the “Main Fight Event” followed by the headlining band Steel Panther.
“As a passionate fan of both music and MMA, I’ve always felt that there was a marriage between the two lifestyles”, says Devin Lasker, creator of Rock Out Knock Out. “I set out to create a unique experience, where fans could enjoy the best of both worlds, with incredible bands and professional fights all under one roof. It couldn’t be better timing and I’m excited to partner with Live Nation to expand ROKO worldwide.”
“Being a concert promoter, I’ve always tried to find ways to bring live music to people in new and unique settings”, says Sean Striegel of Live Nation. “With MMA fighting gaining mainstream attention, it seemed natural to create an experience bringing these two exciting events together. I am very excited to be partnering with Devin and his team at Primary Wave to create a truly memorable event.”
The announcement and launch of “Rock Out Knock Out” is particularly timely since the UFC signed the deal with FOX to go “mainstream” last month (November 2011), appearing on network television (FOX) for the first time ever. Before going mainstream, MMA fighting was already the fourth largest sport in the US after the “big three” — Football, Basketball and Baseball — so now with this nationwide FOX platform, the audience is guaranteed to grow and ROKO will be a new and different outlet for consumers to get their live MMA fix, brands to tap into this billion dollar plus business and artists/fighters to continue to expand their fan-base.
Tickets for “Rock Out Knock Out” at Convention Hall in Asbury Park on February 18th go on sale to the public on December 22nd at 10am through www.livenation.com, charge by phone 800-745-3000 and The Stone Pony and Convention Hall box offices.
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A Special Thank You”¦
Rock Out Knock Out is sponsored in part by DCH Brunswick Scion/DCH Freehold Scion. DCH, Delivering Customer Happiness with the best prices, friendliest service and largest selection of Scions in New Jersey. DCH reminds you not to text and drive.
For Press Information Please Contact:
LIVE NATION
Jenna Roper / JennaRoper@livenation.com
PRIMARY WAVE MUSIC
Anne Watkins / AWatkins@primarywavemusic.com
About Primary Wave Music:
Primary Wave is one of the largest independent music publishing, marketing and talent management companies in the United States. It is a global music company that markets its unique publishing repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Anberlin, Matt Serletic and Emblem Music Group, as well as marketing and administration agreements with Gregg Allman, Jimmy Webb, Katrina and The Waves, Toad the Wet Sprocket, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, and many others. Additionally, Primary Wave manages artists such as CeeLo Green, Eric Benet, Cody Simpson, GMD3, David Garrett, Saving Abel, Taddy Porter, Volbeat, and as well as writers/producers such as Brian Kennedy, Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave Talent Management merged with Violator Management in October 2011 to form the new management division, Primary Violator, which is also the home of Violator’s artist roster which includes Busta Rhymes, 50 Cent, and LL Cool J among others. Primary Wave also has an in-house branding company Brand Synergy Group, digital marketing company BrightShop, and a television development team, which all support the management and publishing artist roster as well as retaining third party clients. Primary Wave is based in New York with offices in Los Angeles.
About Live Nation Entertainment:
Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.