Adam brings 17 years of music industry experience to Primary Wave. He is responsible for all marketing related activities within the organization. Most recently, Mr. Lowenberg was Sr. VP of Marketing for Island Def Jam. He also served as Sr. VP of Marketing at Virgin Records and VP of Marketing at Arista Records. Adam’s career has been punctuated by the multi-platinum success of such global superstars as Avril Lavigne, Dido, Sarah McLachlan, Pink, Rihanna and Bon Jovi.
V.P. Urban Marketing
Catie began her public relations career in 1998 with an internship at Epic Records. From there she went on to work with the teams at Shore Fire Media, d.baron media, Miles Copeland’s label Ark 21, O&M Company, Concord Music Group and Wind up Records. In 2014, she launched i see you publicity and joined Primary Wave in 2016. Throughout her 16 years in the industry, Catie has worked with an incredible group of artists and actors across all genres of music and entertainment. Her work was instrumental in the success of publicity campaigns for the likes of Phil Ramone, Paula Abdul, Wayne Brady, Randy Jackson, Creed, Evanescence, Bayside, Christian Scott, Enrique Iglesias, Blondie, Chick Corea, Bela Fleck, Civil Twilight, Emily Osment, Kawehi, Lee Pace, Kate Moennig, Staceyann Chin, Nona Hendryx, Luscious Jackson, and more.
Sr. V.P. of Creative / Head of Sync
Marty heads the licensing team at Primary Wave, overseeing synchronization for the company’s published songwriters and its artist management clients, as well as focusing on the identification and development of new talent. Along with team members based in both Los Angeles and New York, he has driven sync activity in all media with major placements in film, TV and advertising campaigns for artists such as Hall & Oates, Kurt Cobain, Steven Tyler, Def Leppard and Chicago. Before joining Primary Wave, Marty was the head of licensing and creative affairs at independent publisher North Star Media. Marty began his music career in Canada at the Queen’s University Department of Psychology, conducting research on the psychology of popular music. He has been an instructor at his alma mater, Berklee College of Music, teaching “Current Issues in the Music Industry” and regularly speaks at music industry panels and events.
Management & Publishing Coordinator
Calvin is director of creative on the publishing team at Primary Wave, charged with finding and developing new talent. Calvin also works closely with many of Primary Wave’s songwriters, including Aalias (co-producer of Eminem’s “The Monster”), Bobby Brackins (co-writer of Chris Brown’s “Loyal”) Jon Redwine (co-producer of Tinashe’s “2 On”) xSDTRK (co-writer of Jessie J’s “Sweet Talker”), and others. Previous to joining Primary Wave, Calvin served as associate director, writer/publisher relations at BMI in New York. He got his start in the music industry working for Kara DioGuardi and Stephen Finfer at Arthouse Entertainment.
Maytav is manager of creative at Primary Wave Music Publishing and works alongside Primary Wave’s artist managers. Originally from Israel, Maytav moved to the States at a young age and and received her Bachelors in Business at Pace University in New York City. After a series of internships including Atlantic Records, where she worked for COO Julie Greenwald, RCA Records, MTV Networks and WEA Corp, Maytav joined Primary Wave Entertainment, supporting the artist management team and coordinating all marketing initiatives. Within 18 months, Maytav was promoted to Manager of Creative/A&R for Primary Wave Music Publishing by President and mentor, Justin Shukat. Her focus lies in signing and developing new talent, and working with the existing roster of songwriters and producers to procure opportunities within the creative community.
Manager of Creative/Sync