TEAM

Natalia Nastaskin

Chief Content Officer

A proven music industry executive, dealmaker and counsel with a stellar track record of guiding careers, developing businesses and acquiring and integrating companies over a 20+ year tenure in the music business.

Natalia founded her New York City-based eponymously-named law practice just after graduating law school. Over a 13-year span, she built it into a multi-million dollar enterprise, representing domestic and international artists, songwriters, talent buyers, nightclub venues, independent record companies and publishers. One of her clients, the then-largest independent global talent agency – The Agency Group – recruited her to be its CEO and General Counsel in 2013.

For three years (2013-2015), Natalia was the sole woman heading a major talent agency. During her tenure as CEO of TAG-US, she focused on diversification of the company’s services to its clients and played a key role in the acquisition of The Bobby Roberts Company in Nashville and NYC’s EDM-focused independent, Bond Music Group. She founded The Agency Group’s brand partnerships division, opened its Miami office and established a private/corporate booking division. She struck joint ventures with Primary Wave Music for artist services, with Bandsintown for tour marketing and promotion, and with Modern Works Music for publishing and administration services.

Natalia ran point on the sale of TAG to UTA in 2015. Through successful integration, key hires, acquisitions, and artist signings, Natalia guided the ascent of UTA Music into a top talent representation powerhouse.

Community and Culture are themes which are weaved throughout Natalia’s approach to business, and never have those themes been more important than over the past year. She led the launch of UTA’s La Femme Majeure initiative – a networking event for women in music focused on professional growth and progressing career trajectories – which had its first global edition during the Covid-19 crisis with 3 panelists and over 400 music women in attendance via Zoom. And, she spearheaded the formation of Justice Now – a social justice and racial equity task-force within UTA Music, the mission of which is: strengthening our music community through education, mentorship, empowerment and fearless imagination.

At Primary Wave, Natalia is responsible for development of unique and diversified content strategies for the company’s legendary and iconic artists and song catalogues.

Recognized as a power player in the industry, Natalia has been featured multiple times on Billboard’s annual Women In Music and Power 100 lists, on Pollstar’s Impact 50 list, and on Variety’s Women’s Impact lists. She has been honored by TJ Martell Foundation as a Woman of Influence, and she presently serves on the advisory boards for MIDEM and Save The Music, and on the Executive Committee of She Is The Music. In 2019, Natalia was the keynote speaker at the Australian Music Prize.

 

Cathy Schulman

CEO, Welle Entertainment 

Cathy Schulman is a Best Picture Academy Award® winning producer and veteran film executive. Schulman was most recently the Head of Production for STX Entertainment. Having joined the company as one of its initial senior executives, Schulman managed an annual twelve picture slate.  Recent films under Schulman’s purview include the Summer 2016 hit Bad Moms, written and directed by The Hangover’s Jon Lucas and Scott Moore and starring Mila Kunis, Kristen Bell and Christina Applegate; and  the critical darling The Edge of Seventeen, written and directed by Kelly Freemon Craig, who is nominated for a 2017 DGA Award, and starring Woody Harrelson and Hailee Steinfeld, for whom it garnered a Golden Globe nomination.  Her upcoming releases include The Space Between Us (February 3), directed by Peter Chelsom and starring Gary Oldman and Asa Butterfield; and The Foreigner, directed by Martin Campbell and starring Pierce Brosnan and Jackie Chan. Under her own Bull’s Eye Entertainment banner, Schulman produced Crash, directed by Paul Haggis and starring Sandra Bullock, Don Cheadle, Matt Dillon and Terrence Howard. In addition to Schulman receiving the film’s Best Picture Oscar in 2006, Crash received Academy Awards for Best Original Screenplay and Best Editing. Among many of the notable films Schulman has produced are  Horns, Voices, Bernie, Soul Surfer, Thumbsucker,  and The Illusionist. She also developed and arranged the financing for Martin Scorsese’s Gangs of New York.

Schulman has been the President of Women In Film, the industry’s leading advocacy organization for women in media, since 2011. Schulman is also a  member of the Academy of Motion Pictures Arts and Sciences,  a USC Stark Program producer’s mentor and has taught graduate level film producing at UCLA and the Dodge College of Film Media and Arts at Chapman University, where she was awarded an Honorary Doctorate. She has also served as a judge for the prestigious Samuel Goldwyn Writing Awards. She is a notable industry spokesperson and public speaker and most recently gave the 2016 media address for International Woman’s Day at the United Nations. Schulman is a graduate of Yale University, with a double major in Theater Studies and History of Art.  She is the mother of one daughter and resides in Los Angeles, California.

 

Christopher Green

Content Development Manager

Chris has an extensive background in brand management and production management. He studied leadership and management at Fordham University.  Subsequently, he worked in production with world-class musicians and performers, which sparked his interest in artist management and in the entertainment industry.

Prior to joining Primary Wave, Chris worked at several non-profits, including Greater Allen Cathedral and Philani Family Fund; and, he worked in live show production for artists including Jamie Foxx, CeCe Winans and Ciara.

 

Moses Soyoola

Emerging Platforms Development & Partnerships

Prior to joining Primary Wave, Moses was President of Pharrell Williams’ audio and media company, OTHERtone; and prior to that he was SVP & GM of Endeavor’s new media & audio divisions.

Moses identifies and sources big-picture innovative content initiatives for Primary Wave catalog across media.

 

PROJECTS

For a list of Primary Wave’s current projects across film, television, live stage, audio, special events, and emerging platforms, visit our Content Development page HERE.