TEAM

Natalia Nastaskin

Chief Content Officer

A proven music industry executive, dealmaker and counsel with a stellar track record of guiding careers, developing businesses and acquiring and integrating companies over a 20+ year tenure in the music business.

Natalia founded her New York City-based eponymously-named law practice just after graduating law school. Over a 13-year span, she built it into a multi-million dollar enterprise, representing domestic and international artists, songwriters, talent buyers, nightclub venues, independent record companies and publishers. One of her clients, the then-largest independent global talent agency – The Agency Group – recruited her to be its CEO and General Counsel in 2013.

For three years (2013-2015), Natalia was the sole woman heading a major talent agency. During her tenure as CEO of TAG-US, she focused on diversification of the company’s services to its clients and played a key role in the acquisition of The Bobby Roberts Company in Nashville and NYC’s EDM-focused independent, Bond Music Group. She founded The Agency Group’s brand partnerships division, opened its Miami office and established a private/corporate booking division. She struck joint ventures with Primary Wave Music for artist services, with Bandsintown for tour marketing and promotion, and with Modern Works Music for publishing and administration services.

Natalia ran point on the sale of TAG to UTA in 2015. Through successful integration, key hires, acquisitions, and artist signings, Natalia guided the ascent of UTA Music into a top talent representation powerhouse.

Community and Culture are themes which are weaved throughout Natalia’s approach to business, and never have those themes been more important than over the past year. She led the launch of UTA’s La Femme Majeure initiative – a networking event for women in music focused on professional growth and progressing career trajectories – which had its first global edition during the Covid-19 crisis with 3 panelists and over 400 music women in attendance via Zoom. And, she spearheaded the formation of Justice Now – a social justice and racial equity task-force within UTA Music, the mission of which is: strengthening our music community through education, mentorship, empowerment and fearless imagination.

At Primary Wave, Natalia is responsible for development of unique and diversified content strategies for the company’s legendary and iconic artists and song catalogues.

Recognized as a power player in the industry, Natalia has been featured multiple times on Billboard’s annual Women In Music and Power 100 lists, on Pollstar’s Impact 50 list, and on Variety’s Women’s Impact lists. She has been honored by TJ Martell Foundation as a Woman of Influence, and she presently serves on the advisory boards for MIDEM and Save The Music, and on the Executive Committee of She Is The Music. In 2019, Natalia was the keynote speaker at the Australian Music Prize.

 

Cathy Schulman

President and CEO, Welle Entertainment, a Primary Wave Co-venture

Cathy Schulman is an Academy Award® winning producer (CRASH, Best Picture 2006) and veteran film and television executive who has produced and overseen over 200 premium film and television productions over the last three decades. Welle Entertainment is a leading content supplier and producer for major motion picture studios, networks, and streamers.

At Primary Wave, Cathy is responsible is responsible for developing and producing narrative film and television projects featuring the company’s iconic artists and catalogues.

Before founding Welle, Schulman served as President of Production for STX Entertainment, where she managed the studio’s annual twelve-picture slate, including box office hits BAD MOMS and the critically acclaimed dramedy EDGE OF SEVENTEEN. As President of Artists Production Group (APG), she oversaw multiple films, including Martin Scorsese’s GANGS OF NEW YORK, and as President of Mandalay Pictures, she championed films, including Richard Linklater’s BERNIE and Lisa Cholodenko’s THE KIDS ARE ALL RIGHT.

Schulman most recently produced Amazon’s THE IDEA OF YOU, starring Anne Hathaway and directed by Michael Showalter, Sony’s epic action drama THE WOMAN KING (Sony) starring Viola Davis and was the showrunner and executive producer of the Showtime series THE FIRST LADY (2022), directed by Susanne Bier and starring Viola Davis, Michelle Pfeiffer, and Gillian Anderson. Welle also produced the YA hit drama FIVE FEET APART (Lionsgate) and Netflix hit comedy film OTHERHOOD.

Schulman is a council member of the Academy of Motion Pictures Arts and Sciences producers branch, a two-decade-long Board Member of Film Independent, the Chair of Producers United and has served as a Council Member of the Producers Guild of America. Schulman holds two AFI top ten films certificates and teaches graduate-level film producing at UCLA and Chapman, where she was awarded an Honorary Doctorate. Schulman was the President of Women in Film from 2007-2018. She is the co-founder of Reframe, the industry’s leading systemic change project, where she established the ReFrame stamp, which recognizes productions that are making strides towards female-driven content, gender equality, and the representation of women in key production roles. As a top spokesperson for gender parity issues in media, Schulman designed the multi-year Annenberg School gender data project and introduced Unconscious Bias Training to Hollywood. Schulman graduated from Yale University with a BA in Theater Studies and History of Art in 1987.

 

Christopher Green

Content Development Manager

Chris has an extensive background in brand management and production management. He studied leadership and management at Fordham University.  Subsequently, he worked in production with world-class musicians and performers, which sparked his interest in artist management and in the entertainment industry.

Prior to joining Primary Wave, Chris worked at several non-profits, including Greater Allen Cathedral and Philani Family Fund; and, he worked in live show production for artists including Jamie Foxx, CeCe Winans and Ciara.

 

Moses Soyoola

Emerging Platforms Development & Partnerships

Prior to joining Primary Wave, Moses was President of Pharrell Williams’ audio and media company, OTHERtone; and prior to that he was SVP & GM of Endeavor’s new media & audio divisions.

Moses identifies and sources big-picture innovative content initiatives for Primary Wave catalog across media.

 

PROJECTS

For a list of Primary Wave’s current projects across film, television, live stage, audio, special events, and emerging platforms, visit our Content Development page HERE.