Steven began his career overseeing Medina/Pollack Entertainment, where he worked alongside Benny Medina managing Will Smith and the production of The Fresh Prince of Bel-Air. While at Medina/Pollack Steven segued into production, where he produced the feature film Above the Rim for New Line Cinema.
Steven was recruited to Elephant Walk Entertainment in 1993 to collaborate with George Jackson and Doug McHenry. Elephant Walk Entertainment produced films such as New Jack City, House Party I and II, A Thin Line Between Love And Hate, and Jason’s Lyric, among others. Union Entertainment was formed in 1997, whose first major success was the development and production of The Bernie Mac Show. The critically acclaimed show produced over 100 episodes and ran for six years on the FOX Network. It won numerous awards including 1 Primetime Emmy, 3 NAACP Image Awards, and 1 Peabody Award. The Bernie Mac Show was eventually sold in syndication for $2.5 million per episode.
Union Entertainment was later sold to the management firm, 3 Arts Entertainment, where Steven continued his work as a producer. They produced the feature films MR. 3000 with Spyglass Entertainment for Disney and Guess Who starring Bernie Mac and Ashton Kutcher for SONY.
Steven rejoined Benny Medina and Jeff Pollack in 2006 at Handprint Entertainment. The company managed clients such as Bernie Mac, Mariah Carey, Usher, Chris Rock, and Jennifer Lopez.
The production company 5 Boroughs Entertainment was founded by Steven to produce films for the urban marketplace, which resulted in the feature film Soul Men starring Samuel L. Jackson and Bernie Mac. 5 Boroughs Entertainment and 3 Ball Productions collaborated on producing Roseanne’s Nuts starring Roseanne Barr airing 16 episodes on Lifetime Television Network.
Steven produced the T.D Jakes film Women Thou Art Loosed: On The Seventh Day starring Blair Underwood, which was sold to BET Network Television, in 2012. Steven then joined forces with Bunim/Murray Productions, producing The Ruckers, selling 6 episodes to WE Network that aired in fall 2013. Steven also served as a consultant to Codeblack Films, a Lionsgate Company, where he oversaw acquisitions of urban films, television, and web content including Kevin Hart’s Let Me Explain and Why We Laugh 2 with Joan Rivers.
Steven Greener joined Primary Wave as a partner to oversee the music talent management that’s home to Cee Lo Green, Fantasia, Melissa Etheridge, Brandy, Cypress Hill, Eric Benét, Toots & The Maytals, and many others.
Deborah brings over 25 years of experience in the music business to Primary Wave. With a legal degree and a background in radio and retail she brings a diversity of experience that has jumpstarted the careers of many musical acts. Prior to joining Primary Wave, Deborah was the General Manager for Prospect Park Label and was responsible for breaking Five Finger Death Punch with 3 Gold Albums and multiple top ten singles. Over the span of her career she has found and developed such acts as Morphine, Folk Implosion, Yellowcard and Flyleaf. Most recently she managed Smashing Pumpkins and created a worldwide marketing campaign for their recent album and tour. Her current roster includes Cypress Hill, Melissa Etheridge, Plain White T’s, Powerflo and Jadagrace
Born and raised in Philadelphia, Rose began her career working for concert promoter, Electric Factory Concerts, handling publicity and promotion for major concert tours including the Live Aid Global Relief Concert. Relocating to Los Angeles, she commenced her management career at the dawn of the 1990s with artists including Crosby, Stills and Nash, Five For Fighting and Stabbing Westward. Rose scaled the ranks of the industry to manage the careers of iconic singers and songwriters such as James Taylor, Natalie Cole and Kenny Loggins while serving as VP at Borman/Moir Entertainment. In 2009, Rose established her own firm, Barbara Rose Entertainment and continues to manage Alanis Morissette, Boney James and the estate of Natalie Cole.
Rose’s management prowess has earned her an enviable reputation for being innovative and tenacious for her clients. She has been at the forefront of negotiating and producing worldwide concert tours, recorded music, publishing and book deals. She was nominated for an Emmy Award in 2007 as producer on “A Tribute To James Taylor” (Great Performances) and has been instrumental in finalizing a deal which will bring to stage Alanis Morissette’s “Jagged Little Pill – The Musical.” Rose serves on the Grant Review Committee for MusiCares Foundation, a charity providing a safety net of critical assistance for members of the music community in times of need.
Head of Electronic Dance Music Division
Through a joint venture with his production company HOSHG, Hosh Gureli oversees Primary Wave’s Dance/Electronica. Gureli, a widely recognized dance music pioneer, brings over 25 years of industry experience to Primary Wave. An Emerson College grad, Hosh spun at Boston’s biggest clubs, including a residency at the famed Metro. Gureli’s DJ profile led him to become Assistant Music Director at KISS 108, which he parleyed into being Music Director for KMEL San Francisco. Together with Keith Naftaly, Hosh created and invented the country’s first Rhythm and Crossover formatted station, playing a hybrid of hip-hop, pop, r&b and dance. Additionally, Hosh created & hosted the KMEL Underground, a mixshow featuring a myriad of Dance/Electronic trailblazers. Later, Hosh took on underground mix show duties at New York’s Hot 97. In 1993, Hosh was hired by Clive Davis as a senior director A&R at Arista, and later Vice president of A&R at J Records / RCA Music Group. Hosh has had a hand in some of the greatest dance hits of all-time including Whitney Houston’s It’s Not Right, It’s Okay, Tony Braxton’s Un-break My Heart, Kelly Clarkson’s Since You’ve Been Gone, Deborah Cox’s Nobody’s Supposed To Be Here, Swedish House Mafia’s “Leave the World Behind” and hundreds more.
After graduating from Monmouth University in 2000, Chris began an 8 year career at MTV in the heart of Times Square. He quickly worked his way up to the role of Senior Producer / Writer in the company’s Radio department before departing in 2008 to follow his passion of artist management. It was this year which saw his client Secondhand Serenade (Glassnote’s first signed artist) hit the top of the charts with the single “Fall For You”, which would later go on to sell over 2 million units. Since that time, Chris has worked with artists on major labels, indie labels and independents while also developing a passion for licensing. His clients have performed or been heard on such programs as Late Night with Conan O’Brien, Jimmy Kimmel Live, MTV’s TRL, American Idol, Ugly Betty, Dancing With The Stars, and in worldwide or national ad campaigns for the likes of Nissan, Home Depot, The PGA, Behr Paint and more.
Before venturing off on her own Laurel Stearns for a year and a half, built a small roster at Prospect Park(The Firm) with Red Fang , Father John Misty and Jenny O. Laurel spent 8 years at Capitol Records, 3 years at Red Light Management and 6 years as an independent manager. During her tenure at Capitol Records, Laurel ushered in bands such as: Interpol,The Decemberists, Shout Out Louds, Fischerspooner, Sparklehorse and LCD Soundsystem. During her tenure at Capitol Laurel realized there were many bands that she was passionate about that belonged no where near a major label. With two partners, launched Cold Sweat Records/Caroline. From that label ,No Age(WIVES), Battles, Health, Devendra Banhart , Yahowa 13 and many others were discovered and released. Laurel along with 3 others , opened the LA office of Redlight Mgmt , brought The Decemberists and Alberta Cross. She conceived of the idea to arrange a tour for The Decemberists with the philharmonics/orchestras in major markets across the US – and it was the band’s largest grossing tour to date. As an independent manager, Laurel managed: The Dirty Dozen Brass Band (Mammoth), The Descendents, ALL(Epitaph), GWAR(Metal Blade), The Paladins (4AD) Plastilina Mosh (Capitol). Laurel helped develop fan bases for these bands with branded tours & creative marketing ideas (ie: comic book instores for GWAR, shows on cruise ships for Dirty Dozen Brass Band, The Descendent’s “Caffeine Nation Tour” – which did not allow any beer sponsors or corporate posters in the venue, etc.). Earlier in her career, Laurel also scouted for The Sony WORK group, where she was involved in the album set up for artists such as Fiona Apple, Jennifer Lopez, Jamaroquai & Eagle Eye Cherry.
Eric Jay Baker
Eric Baker, a 28-year music industry veteran, began his career at MCA/UNI Distribution in Boston. He then moved to New York to work in sales and radio promotion for A&M Records, subsequently relocating to Seattle to take over radio promotion in that region. During his time with A&M, Eric worked closely with many artists including Sheryl Crow, Blues Traveler, and Soundgarden. He then spent 4 years in San Francisco doing radio promotion for RCA, and then moved to Los Angeles as RCA Director of Promotion – West Coast. After a successful run at RCA working with superstars like Dave Matthews and Christina Aguilera, Eric accepted a position at Roadrunner Records as Director of National Promotion of Alternative, where he spearheaded the radio success of Slipknot and Nickelback. His last record label position during that time was as VP of Promotion at Extasy Records. In 2003 Eric founded NewBreed LLC, a boutique marketing and management company. He subsequently created the M3 Rock Festival , the premiere 80”s metal festival in US. Attended by over 15,000 people each year, and has become the benchmark for 80’s and 90’s metal festivals etc). Past and present New Breed clients include Oakley, AT&T, Starbucks, and Castle Light beer. His music management clients include Jack Russell’s Great White, Candlebox, Dokken.
Day to day Manager
As lifelong music fan born in Washington DC, Carla knew at a very young age that music was her backbone and had always dreamed of the day she would move out west to Los Angeles and make her dreams come true. She started her journey at Primary Wave in 2012 as a management and A&R intern, followed by a successful summer working at Warner Music Group in Hollywood. Graduating in 2013 from the University of Arizona, Carla moved to LA and ended up back where she began when she was hired at Primary Wave as an assistant to veteran manager Deb Klein in 2014. Carla worked with an artist roster that included Plain White T’s, Melissa Etheridge, Cypress Hill, Flyleaf, Powerflo, The Go-Go’s, Chris Robinson Brotherhood and Zack Lopez. She climbed up the ranks and was promoted to day to day manager in 2017. Carla has received a number of achievements including exclusively delivering client Cypress Hill a legendary star on the Hollywood Walk of Fame in 2019, a goal the band has had throughout their 25+ year career.
With 25 plus years in the music and entertainment industry, Ken brings a wealth of knowledge and resources to Primary Wave through his company Right Lane Management, LLC.
Ken got his start at New York’s famed WHTZ/Z-100 radio station when it launched, then segued into record promotion beginning at Chrysalis Records. From here, Ken transitioned to the newly formed SBK Records under the tutelage of Charles Koppelman and Marty Bandier, where he was instrumental in helping break the careers of Wilson Phillips, Jon Secada, Technotronic, among others. Following that run, Ken joined Jive Records where he spent two years establishing and breaking The Backstreet Boys before joining Arista in 1996. While at Arista Records, Ken orchestrated the radio promotional efforts of the Santana single Smooth featuring Rob Thomas. Succeeding Arista came Island Def Jam, when Lyor Cohen and Jim Caparro tapped Ken to lead the promotion team in 1999 as Senior VP, Promotion. Artists included Bon Jovi, Jay Z, Ja Rule, Mariah Carey, Hoobastank, Melissa Etheridge, amongst many other successful recording artists. Ken also played a pivotal role in the promotion departments of Atlantic and Columbia Records throughout his career.
Following radio promotion, Ken took on several roles in the live entertainment space – first spearheading the Fontainebleau Hotel concert series Bleau Live in Miami, then working at Las Vegas Sands, where Ken orchestrated the opening night of the Steven Tyler Summer Tour, followed by a 90-minute retrospective show with Al Pacino at The Venetian Hotel, both shows selling out and attracting a wide variety of clientele.
Other companies where Ken has contributed his talents include Core Media Group, where he managed several of the American Idols and helped promote the music of Phillip Phillips; and SiriusXM Radio, where he created and developed live music shows with Pat Monahan from Train and Melissa Etheridge.
Throughout his years, Ken has been a leading entertainment executive and innovator for emerging and established artists, while also working with world leading brands, music, hotels, and casino companies.
Leveraging all of his previous experience, Ken has now formed Right Lane Management to help accelerate artists’ careers, with the infrastructure of Primary Wave Entertainment.
Sr. Director, Creative
Sabrina Coghiatti is a Talent Management & Events Executive with over 15 years of international experience planning, managing and overseeing artists, public relations and events. Sabrina’s key areas of experience include Strategy, Planning, Budget & Forecast Control, Production, Tour & Artist Management, Contracts & Relationships Negotiation, and Project Management.
Untapped Management, Inc. is a talent management, music production and entertainment consultant company based in New York, NY. Clients include songwriters, record producers, recording artists and authors. Since the official launch in 2004, Untapped Management has licensed records for major & indie label recording artists and tv projects worldwide.
Most recently, Untapped Management clients produced and wrote Maude’s (Les Anges Saison 5) debut single “Love is what you make of it” (which went to #1 on the i tune’s top 10 in France and # 2 on the top 100 Billboard France) and produced and co-wrote ‘Heart Attack’ on K Pop sensation EXO’s debut album XOXO which has SOLD 910,000 COPIES — the largest selling K-Pop album since 2001 and went to #1 on the BillBoard World Music Chart.
As an entertainment industry veteran with more than 23 years of experience, Collin has helped guide the paths of top-selling musical artists in various genres. He has been influential in bringing many high-profile collaborations to fruition and has successfully organized blockbuster tours and record releases, working closely with artists from inception to distribution.
Before joining Primary Wave Entertainment, Bobby served as president of Morey Management Group, whom represented the musical careers of Michael Jackson, Mariah Carey, Neil Diamond, Dolly Parton, Lionel Richie, and Kenny G, among others. Over the course of his nineteen-year tenure at Morey, ending late 2016, Collin rapidly ascended the ranks from manager to president of the company, working directly with some of the firm’s top clients, including Macy Gray, Miley Cyrus, Kenny G, , Kenny Chesney, American Hi-Fi, Billy Ray Cyrus, Lita Ford, Jessie James Decker and Stephen Pearcy of Ratt.